If you're using Divi to build your website, you're already off to a great start. Divi is flexible, user-friendly, and visually powerful. But great design alone isn’t enough to get you found on Google. If you want more visitors, leads, or sales, it's time to focus on Divi SEO—the simple yet essential steps that help your site show up in search engines.
The good news? You don't need to be an SEO expert to make a big difference. In this guide, we’ll walk you through the Divi SEO basics that can boost your visibility and help your website start working for you.
Before diving into keywords or meta tags, make sure your site is well-organized. Divi makes it easy to structure pages using sections and rows, but you also need to:
Create a clear menu and navigation
Use proper heading tags (H1 for page titles, H2 for sections, etc.)
Avoid clutter—each page should focus on one main topic
A clean structure helps Google understand your content and improves the user experience—two key factors for SEO.
Divi doesn't include SEO features out of the box, so you’ll want to install a plugin like Yoast SEO or Rank Math. These tools help you:
Write meta titles and descriptions for each page
Add focus keywords
Get real-time suggestions to improve your content
Generate sitemaps and manage redirects
Think of them as your SEO sidekick—working behind the scenes to keep your site search-friendly.
Divi websites often use a lot of visuals, and while that’s great for design, it can slow your site down if not managed properly.
Here’s what you can do:
Compress images using tools like TinyPNG or ShortPixel
Use modern formats like WebP
Add ALT text to every image using Divi’s image module settings (important for SEO and accessibility)
Name files properly (e.g., “web-design-services.jpg” instead of “IMG0012.jpg”)
A faster, image-optimized site = happier visitors and better search rankings.
Google uses mobile-first indexing, meaning it looks at your mobile site first when deciding how to rank your content. The good news? Divi is mobile-responsive by default—but it’s still smart to:
Use Divi's responsive settings to tweak spacing, font sizes, and layout on smaller screens
Avoid elements that break or stack awkwardly on mobile
Test your pages using Google’s Mobile-Friendly Test
Even minor mobile issues can affect bounce rates and rankings.
Page speed is a direct ranking factor in Google’s algorithm. Here are a few ways to make your Divi site faster:
Enable caching with plugins like WP Rocket or LiteSpeed Cache
Minimize external scripts and unused plugins
Use a lightweight child theme instead of overloading your design
Host your site with a performance-optimized provider
You can also use tools like GTmetrix, PageSpeed Insights, or Pingdom to check your site speed and get improvement tips.
Every page on your website should target a specific keyword or phrase that people might search for. To do this:
Choose a focus keyword using tools like Ubersuggest or Google Keyword Planner
Include it in your page title, first paragraph, and headings
Use variations and related terms throughout your content
Don’t stuff keywords—write naturally for your readers
If you're writing blog posts, this strategy becomes even more important. Content is still king when it comes to ranking.
Internal links help search engines crawl your site better and keep users engaged. For example, link your service pages to your about page, contact page, or blog posts.
Also, link to trusted external sources when needed. Just make sure they open in a new tab and are relevant to your topic.
After your basic SEO setup is complete, submit your site’s XML sitemap to Google Search Console. This helps Google find and index your content faster.
Most SEO plugins (like Yoast or Rank Math) automatically generate your sitemap and give you a link you can submit.
If your Divi website isn’t bringing in traffic yet, don’t worry—it just means you need a few tweaks under the hood. By following these Divi SEO basics, you’ll lay a solid foundation that can improve your rankings, increase visibility, and attract the right audience.
Remember, SEO takes time, but small changes make a big impact over weeks and months. Keep optimizing, keep creating, and your traffic will grow.
Explore SEO-optimized Divi Layouts and Templates at DiviHat.com – designed with performance and rankings in mind.