Getting the best direct mail service is key to the success of your marketing campaign. There are several different options available. Some of the most common are: EDDM, which is provided by the postal service, and CP+L. Both of these options break recipients down by income, household size, and age. Depending on the size of your business, EDDM is the best option for you. Other options include using a list broker.
Regardless of the number of services you need, one of the best ways to choose the right one is to read reviews online. Look for one that has been recommended by other customers. If you're looking for a service that specializes in direct mail, a one-stop shop may be the best option. This type of company will handle everything from buying a list to designing the postcard and shipping it to your customers. If you're looking to save money, a bulk mailing service can also help you ship thousands of advertisements.
A full-service direct mail agency can provide a variety of benefits. Not only does a direct mail service offer a wide range of products in full color and black and white, but it also offers A/B testing, which makes it easier to measure the effectiveness of your next campaign. This is the most expensive option, with project-based rates starting at $10,000. If you're on a budget, Gunderson Direct may be your best bet.