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Direct-to-consumer (DTC) genetic testing market was valued at USD 1,550.51 million in 2022 and is further estimated to reach USD 3,880.35 million by 2030, and is expected to grow at a CAGR of 12.15% during the forecast period of 2023 to 2030.

"Direct-to-Consumer (DTC) Genetic Testing Market Market study by Data Bridge Market Research provides details about the market dynamics affecting the Direct-to-Consumer (DTC) Genetic Testing Market market, Market scope, Market segmentation and overlays shadow upon the leading market players highlighting the favourable competitive landscape and trends prevailing over the years. Direct-to-Consumer (DTC) Genetic Testing Market market analysis report is the high quality report having in-depth market research studies.

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Direct-to-consumer (DTC) testing can also be known as direct access testing, which allows customers to order laboratory tests directly from a laboratory without necessarily having to work with their healthcare provider. Major factors that are expected to boost the growth of the direct-to-consumer (DTC) genetic testing market in the forecast period are the rise in public alertness. Furthermore, the increase in the income level in the advancing countries is further anticipated to propel the growth of the direct-to-consumer (DTC) genetic testing market.

The global direct-to-consumer (DTC) genetic testing market refers to markets where genetic testing services and products are sold directly to consumers without the involvement of medical professionals or intermediaries. DTC genetic testing allows individuals to access their genetic information and analyze it for a variety of purposes, including ancestry tracing, health risk assessment, and personalized medicine. This market includes companies that provide genetic testing kits, online test ordering and result interpretation platforms, and related services.

• Increasing Consumer Awareness

Growing public awareness of the benefits of genetic testing, including ancestry, disease risk assessment, and personalized healthcare insights, has increased the demand for DTC genetic testing. Consumers are becoming more proactive about their health and want convenient and accessible ways to obtain genetic information.

• Rising Technological Advancements

Advances in gene sequencing technology and bioinformatics have greatly reduced the cost and time required for genetic testing. Technological advancements have led to a significant reduction in the cost of genetic testing. The development of high-throughput sequencing technologies, such as next-generation sequencing (NGS), has enabled the analysis of multiple genes or even entire genomes at a fraction of the cost compared to traditional methods.

• Growing Personalized Healthcare and Wellness Trends

The rise in focus on personalized healthcare and wellness, the demand for DTC genetic testing is increasing. Consumers are increasingly interested in understanding their genetic makeup to make informed decisions about their lifestyle, disease prevention, and treatment options. DTC genetic testing provides individuals with valuable insight into their unique genetic profile, enabling a personalized health approach.

Opportunity

• Rapid Expansion of Test Offerings

DTC genetic testing companies have an opportunity to diversify their testing portfolio and expand beyond parenthood and basic health-related testing. Companies are offering a wider range of genetic tests, including pharmacogenomics, nutrigenomics and carrier screening. Companies can target a wider audience and provide more comprehensive genetic insights. This will act as an opportunity for market growth.

• Increasing Partnerships with Healthcare Providers

Continued collaboration between DTC genetic testing companies and healthcare providers creates an opportunity for a more integrated and holistic approach to genetic testing. Partnering with medical institutions, DTC companies can leverage their expertise and build trust to ensure responsible use and interpretation of genetic data.

The global Direct-to-Consumer (DTC) Genetic Testing Market is segmented into seven notable segments based on service, test type, technology, product type, business model, end user, and sales channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Core Objective of Direct-to-Consumer (DTC) Genetic Testing Market Market:

Every firm in the Direct-to-Consumer (DTC) Genetic Testing Market Market has objectives but this market research report focus on the crucial objectives, so you can analysis about competition, future market, new products, and informative data that can raise your sales volume exponentially.

• Size of the Direct-to-Consumer (DTC) Genetic Testing Market Market and growth rate factors.

• Important changes in the future Direct-to-Consumer (DTC) Genetic Testing Market Market.

• Top worldwide competitors of the Market.

• Scope and product outlook of Direct-to-Consumer (DTC) Genetic Testing Market Market.

• Developing regions with potential growth in the future.

• Tough Challenges and risk faced in Market.

• Global Direct-to-Consumer (DTC) Genetic Testing Markettop manufacturers profile and sales statistics.

Highlights of TOC:

Chapter 1: Market overview

Chapter 2: Global Direct-to-Consumer (DTC) Genetic Testing Market Market

Chapter 3: Regional analysis of the Global Direct-to-Consumer (DTC) Genetic Testing Market Market industry

Chapter 4: Direct-to-Consumer (DTC) Genetic Testing Market Market segmentation based on types and applications

Chapter 5: Revenue analysis based on types and applications

Chapter 6: Market share

Chapter 7: Competitive Landscape

Chapter 8: Drivers, Restraints, Challenges, and Opportunities

Chapter 9: Gross Margin and Price Analysis

How the Report Aids Your Business Discretion?

• This section of this Market report highlights some of the most relevant factors and growth enablers that collectively ensure a high-end growth spurt

• The report unravels details on pronounced share assessments across both country-wise as well as region-based segments

• A leading synopsis of market share analysis of dynamic players inclusive of high-end industry veterans

• New player entry analysis and their scope of new business models

• The report includes strategic recommendations for new business veterans as well as established players seeking novel growth avenues

• A detailed consultation services based on historical as well as current timelines to ensure feasible forecast predictions

• A thorough evaluation and detailed study of various segments as well as sub-segments across regional and country-specific developments

• Details on market estimations, market size, dimensions

• A review of market competitors, their high-end product and service portfolios, dynamic trends, as well as technological advances that portray high end growth in this Market.

Direct-to-Consumer (DTC) Genetic Testing Market Regional Analysis/Insights

The global direct-to-consumer (DTC) genetic testing market is analyzed, and market size insights and trends are provided based on service, test type, technology, product type, business model, end user and sales channel.

The countries covered in this global direct-to-consumer (DTC) genetic testing market report are the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the direct-to-consumer (DTC) genetic testing market due to the shift in the outlook of consumers toward genetic testing. Furthermore, the rise in expenditure will further boost the growth of the direct-to-consumer (DTC) genetic testing market in the region during the forecast period.

 Asia-Pacific is projected to observe a significant amount of growth in the direct-to-consumer (DTC) genetic testing market due to the rise in health care awareness. Moreover, the increase in disposable income is further anticipated to propel the growth of the direct-to-consumer (DTC) genetic testing market in the region in the coming years.

Healthcare Infrastructure growth Installed base and New Technology Penetration

The direct-to-consumer (DTC) genetic testing market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for the direct-to-consumer (DTC) genetic testing market, impact of technology using lifeline curves and changes in healthcare regulatory scenarios and their impact on the direct-to-consumer (DTC) genetic testing market. The data is available for the historic period 2015-2020.

Some of the major players operating in the global direct-to-consumer (DTC) genetic testing market are:

• EasyDNA (U.S.)

• Ancestry (U.S.)

• 23andMe, Inc. (U.S.)

• Color Health, Inc.(U.S.)

• Genesis HealthCare (U.S.)

• Full Genomes Corporation, Inc.(U.S.)

• Helix OpCo LLC (U.S.)

• Living DNA Ltd (U.K.)

• Mapmygenome (India)

• GenomeWeb (U.S.)

• Gene by Gene, Ltd. (U.S.)

• MyHeritage Ltd. (Israel)

• 10x Genomics (U.S.)

• Dante Labs, Inc. (U.S.)

• 24Genetics (Spain)

• Laboratory Corporation of America Holdings (U.S.)

• Myriad Genetics, Inc. (U.S.)

• Quest Diagnostics Incorporated (U.S.)

• Uniogen Oy (turkey)

By Service (Diagnostic Screening, Prenatal, New-born Screening, Pre-Implantation Diagnosis and Relationship Testing), Test Type (Carrier Testing, Predictive Testing, Ancestry and Relationship Testing, Nutrigenomics Testing and Others), Technology (Targeted Analysis, Single Nucleotide Polymorphism (SNP) Chips and Whole Genome Sequencing (WGS)), Product Type (Ancestry, Health and Wellness and Entertainment), Business Model (Genome Data Bank Material Model, Individual Health Planning Model, Comprehensive Genome Tests Model, Medical Precision Tests Model and Restricted Trait Tests Model), End User (Laboratories, Blood Banks, Nursing Homes, Hospitals, Imaging Centres, Home Care, Cosmetics and Others), Sales Channel (Online Sales, OTC Sales and Doctor's Office))

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