Contact Details

Lecturer (Unconfirmed),

Department of Marketing Management,

Faculty of Business Studies,

University of Vavuniya,

Sri Lanka.

Mobile- +94777207092

Official- +9424 222 8231

Email

Personal- druwanthi77@gmail.com

Official- druwanthi77@vau.ac.lk

Teaching Interest

Marketing Management

Sustainable Marketing

Digital Marketing

Consumer Behavior

Tourism and Hospitality Management

Brand Management

Research Interest

Spirituality and Mindfulness

Sustainable and Green Marketing

Tourism and hospitality

Branding and brand equity

Sustainable Consumption Behaviour

Research Publications

JOURNAL PUBLICATION

• Weerasinghe, K.P.W.D.R.  2019, ‘The Role of the Marketing Factors to develop the Agritourism Industry in Dambulla Tourism Area’, Journal of Business Management, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, Vol.2, No.1, pp.137-150.

• Weerasinghe, K.P.W.D.R. 2017, ‘Impact of Content Marketing towards the Customer online engagement’, International Journal of Research in Business, Economics and Management, Vol.2, No.3, pp. 217-227. 

INTERNATIONAL & NATIONAL RESEARCH CONFERENCES

• Weerasinghe, K.P.W.D.R, & D. S. R. Samarasinghe., 2023,  ‘Role of Mindfulness of Food with the Moderating Effect of Environmental Literacy on Sustainable Food Consumption’, SDG Youth Summit, 14th International Conference on Business Management and Information, Univrsity of Kelaniya, 2023.

• Weerasinghe, K.P.W.D.R, Peiris, I. & Ulluwishewa.R.,2022 ‘Cultural Creatives and Sustainable Development of Tourist Destinations: A New Hope to Revive Sri Lankan Tourism Sector’, The 9th International Conference on Hospitality and Tourism Management 2022.

• Weerasinghe K.P.W.D.R., Jayasundara J.M.S.B., Rajapakshe P.S.K., Ekanayake E.M.S., Prassana R.P.I.R., Gamage S.K.N., Upulwehera J.M.H.M., 2022, ‘Readiness of SMEs for Addressing the Sustainability Challenges by Establishing the Environmental Management System: In the Case of the SME Sector in Sri Lanka’, 1st International Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).

• Weerasinghe, K.P.W.D.R. & Selvarajan,P.  2021, ‘An Analysis of Consumer Vulnerability during the COVID-19 Pandemic Situation in Sri Lanka’, 4th National Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).

• Perera, R.H.A.T. & Weerasinghe, K.P.W.D.R, 2020, ‘Exploring Utilitarian Motivations in online Shopping during Covid-19 Pandemic’, 1st International Research Conference in Marketing Management, Sri Lanka Institute of Marketing and Emerald Publishing.

•  Weerasinghe, K.P.W.D.R. & Selvarajan,P. 2018, ‘Buyer’s Awareness of Traffic Light Colour Coding System for packaging Soft Drinks: in Case of Kakirawa Town Area’, 15th International Conference on Business Management  (ICBM), University of Sri Jayewardenepura, 2018.

• Thevanes,N. & Weerasinghe, K.P.W.D.R. 2018, ‘Contribution of Green Marketing in Creating Sustainable Organization, 15th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, 2018.

• Selvarajan,P. & Weerasinghe, K.P.W.D.R. 2018, ‘Consumer perception towards genetically modified products: A study in Vavuniya Town in Sri Lanka’, 4th International Research Symposium, Rajarata University of Sri Lanka.(Abstract). 

• Weerasinghe, K.P.W.D.R. 2018, ‘Determinants of the customer online engagement towards the online brand community’, 2nd National Research Symposium on Management, Rajarata University of Sri Lanka. (Abstract).

• Weerasinghe, K.P.W.D.R. 2018, ‘Factors behind the development of Marketing Practices in Agritourism Industry: Case of Dambulla Tourism Area’, 3rd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract). 

• Weerasinghe, K.P.W.D.R.  & Priyadharshan, S. 2017, ‘Factors Influence on Effective Handling of Wastages of the Vegetable Marketing System in Dambulla Dedicated Economic Centre’, 7th International Research Conference, South Eastern University of Sri Lanka. http://ir.lib.seu.ac.lk/handle/123456789/3057. 

• Weerasinghe, K.P.W.D.R. 2017, ‘Impact of Content Marketing towards the Customer online engagement’, 2nd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).

• Weerasinghe, K.P.W.D.R. & Perera, R.H.A.T. 2017, ‘Keeping profitable customer in banking industry’, 2nd International Research Conference, Trincomalee Campus, Eastern University of Sri Lanka. (Abstract).

• Weerasinghe, K.P.W.D.R. 2017, ‘The impact of servicescape on customer satisfaction in banking industry’, Vavuniya Campus International Research Symposium, Vavuniya Campus of the University of Jaffna. (Extended Abstract).

•  Weerasinghe, K.P.W.D.R, Perera, R.H.A.T. & Buddakorala,P.S. 2016, Presented a research on ‘Promotional efforts and    generating  positive word-of-mouth’, Undergraduate Research Forum , 1st International Research Conference,  Trincomalee Campus, Eastern University of Sri Lanka.

NEWS PAPERS AND MAGAZINES    

• K.P.W.D.R. Weerasinghe, 2019, ‘The Importance and Role of Content Marketing to Develop the Innovative Marketing Strategy in the Organization’, FOBS Magazine, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, Vol.2.

•  Dilhani Ruwanthika Weerasinghe, ‘Green Washing: a pitfall in environmental sustainability’, Daily News, Thursday 14th of May 2019, pp.09.                                                                                                                                              (Press & E-paper: http://www.dailynews.lk/2019/05/14/features/185468/greenwashing- pitfall environmental sustainability)

Links

SlideShare: www.slideshare.net/DilhaniWeerasinghe

Research gate: https://www.researchgate.net/profile/Ms_Weerasinghe

LinkedIn: https://www.linkedin.com/in/dilhani weerasinghe-8b715884/ 

Google Scholor: https://scholar.google.com/citations?user=VOuBm-UAAAAJ&hl=en

Orcid ID:         https://orcid.org/0000-0002-0956-5521