Growth Marketing in GCC

Context
ANGLE Belearn Education Pvt. Ltd., a leader in educational products, sought to expand its reach in GCC countries. The focus was on increasing customer acquisition, generating high-quality leads for teachers' and kids' courses, and improving overall retention rates. To achieve these goals, I implemented a data-driven growth marketing strategy leveraging paid media, customer segmentation, and targeted campaigns.

Growth Marketing Initiatives

1. Scaling Customer Acquisition in GCC Markets

• Objective:
  Increase brand visibility and website traffic in GCC countries by targeting key personas: parents, teachers, and school administrators.

• Execution:

  • Designed localized ad creatives and messaging tailored to cultural nuances in GCC regions.

  • Focused on search intent through Google Ads and audience targeting via Facebook and Instagram Ads.

  • Built high-converting landing pages with personalized CTAs for different audience segments.

• Outcome:

  • Achieved a 4x increase in website traffic within six months.

  • Increased brand awareness and engagement among target audiences in the GCC region.

2. Lead Generation for Educational Products

• Objective:
  Drive qualified leads for Teachers' Courses and Kids' Courses, focusing on parents and educators.

• Execution:

  • Launched performance-driven campaigns across Google Ads and Social Media platforms.

  • Utilized A/B testing to optimize ad creatives, messaging, and landing pages.

  • Implemented lead magnets such as free trials, demo sessions, and downloadable guides to capture interest.

• Outcome:

  • Delivered a 500% growth in qualified leads for both product categories.

  • Improved the lead-to-customer conversion rate by optimizing the sales funnel.

3. Paid Media Campaign Management

• Objective:
  Maximize return on ad spend (ROAS) while maintaining a consistent pipeline of leads.

• Execution:

  • Managed and optimized campaigns across Google Ads, Facebook Ads, and Instagram Ads.

  • Deployed advanced keyword targeting and retargeting strategies to reach high-intent users.

  • Monitored performance in real-time and scaled high-performing campaigns.

• Outcome:

  • Achieved a Return on Ad Spend (ROAS) of 11.5, demonstrating exceptional campaign efficiency.

  • Generated a significant increase in enrollment inquiries for both teachers' and kids' courses.

4. Improving Retention Through Customer Segmentation

• Objective:
  Enhance customer retention rates by delivering more personalized and relevant communication.

• Execution:

  • Conducted data-driven customer segmentation based on demographics, behavior, and engagement levels.

  • Created personalized email and SMS campaigns to engage existing users and encourage re-engagement.

  • Introduced exclusive offers and loyalty programs for repeat customers.

• Outcome:

  • Improved customer retention rates by 35%, resulting in increased lifetime value (LTV).

  • Strengthened brand loyalty and customer satisfaction among GCC-based audiences.

Key Results

📈 Scaled Acquisition: Achieved a 4x increase in website traffic in GCC markets.
🎯 Lead Generation: Contributed to a 500% growth in qualified leads for Teachers' and Kids' Courses.
💰 Campaign Efficiency: Delivered an exceptional ROAS of 11.5 through paid media campaigns.
😊 Retention: Improved customer retention rates by 35% through segmentation and targeted marketing.

Conclusion

By implementing a tailored growth marketing strategy for ANGLE Belearn in GCC countries, I successfully scaled customer acquisition, generated high-quality leads, and improved retention. These results demonstrate my ability to execute data-driven marketing initiatives, optimize paid media performance, and drive measurable business growth in international markets.