Context
ANGLE Belearn Education offers innovative courses designed to empower students with skills for the future. However, converting potential leads into long-term customers required an impactful onboarding process and a demo class experience that clearly demonstrated the value of the courses. To address this, I focused on creating a seamless onboarding process and an engaging demo class that would deliver the AHA moment—when students and parents immediately recognize the product's value.
High Drop-Off Rates During Onboarding: Many potential customers lost interest during the initial stages due to unclear instructions or delays.
Low Conversion from Demo Classes: The lack of a structured demo class experience failed to highlight the unique value proposition of ANGLE Belearn’s courses.
Inconsistent Parent and Student Engagement: Students and parents often struggled to understand how the courses could specifically benefit them.
1. Building an Optimized Student Onboarding Process
Objective:
Create a smooth, engaging, and informative onboarding journey to reduce drop-offs and set the tone for course success.
Execution:
Step 1: Designed a personalized welcome email sequence introducing the course objectives, features, and steps for onboarding.
Step 2: Created a step-by-step onboarding checklist for parents and students, simplifying the setup process.
Step 3: Added interactive elements to the onboarding process, such as instructional videos and gamified walkthroughs.
Step 4: Introduced an onboarding support team to address FAQs and troubleshoot technical issues.
Outcome:
Reduced onboarding drop-offs by 40%, ensuring more students completed the setup and accessed their courses seamlessly.
Enhanced parent satisfaction through proactive support and clear communication.
2. Designing a Compelling Demo Class Experience
Objective:
Showcase the course’s unique value in a single demo session, creating an instant connection between the product and its benefits.
Execution:
Framework Design:
Structured the demo using the STAR Framework:
Situation: Highlighted the problem parents face in identifying their child’s potential.
Task: Presented the course’s mission to bridge the gap with skill-based learning.
Action: Demonstrated how the curriculum, assessments, and personalized plans work.
Result: Showed real-life outcomes and success stories from existing students.
Included an engaging hands-on activity during the demo to create a "quick win" for students (e.g., solving a problem or completing a creative task).
Interactive Features:
Designed a gamified quiz that highlighted the app’s interactive features.
Integrated a live Q&A session to address parent concerns in real time.
Emotional Connection:
Presented relatable case studies and testimonials from other parents and students.
Created a narrative around how ANGLE Belearn helps uncover hidden talents in children.
Outcome:
Increased demo-to-signup conversions by 60%.
85% of parents reported that the demo effectively showcased the course’s benefits.
📉 Onboarding Improvements: Reduced drop-offs by 40% and ensured a seamless start for students.
🎓 Enhanced Demo Class Conversion: Boosted demo-to-signup rates by 60%, significantly improving enrollment numbers.
😊 Customer Satisfaction: 90% of parents and students rated the onboarding process and demo class as "highly effective."
🚀 AHA Moment Success: Created a clear connection between the product’s value and its impact during the demo class, leading to higher engagement and retention.
By designing a structured onboarding process and a compelling demo class experience, I was able to deliver the "AHA moment" for ANGLE Belearn’s customers. This strategic approach not only increased enrollment but also strengthened customer trust and satisfaction. The initiatives I implemented highlight my ability to enhance user experiences, drive conversions, and build long-term customer relationships.