Your Branding Directs Businesses Towards Success
If you go by the dictionary meaning of branding, then it is “the promotion of a particular product or company by means of advertising and distinctive design.” So, with this, not so long ago, everyone believed this to be the accurate at least in general consensus. Branding is still misunderstood basis only the aesthetic component, the visual identity - name, logo, design, packaging, etc. But branding is evolving with each passing day and have risen beyond its old version known to the marketers. Branding is important not only for creating memorable impression on customers but it also allows your customers and clients to know what to expect from your organisation. Your brand is the exact representation of who you are as a business, and how you wish to be perceived.
Today, branding is much more complex and even more important than it was decades ago. Branding is not done just to get your target market to select you over the competition. It gives your prospects to see you as the sole provider of a solution to their need or problem. So, basically branding is a problem-solver.
A good brand will:
1. Convey the message clearly.
2. Support brand’s credibility in the marketplace.
3. Emotionally connect target audiences with a product or service.
4. Encourage the buyer to make a purchase.
5. Lead to loyal users.
With all these, it is critical to be aware of your brand experience and need to have a plan to create the brand experience that you want to have for your customers. A good brand does not just happen in a day’s time, it is a well through out and strategic plan.
Brand Activation
In this era of digital marketing, it has become extremely challenging to stand out among thousands of brands that are doing their best to achieve and exceed their goals. Every marketer out there looks for interactive and effective methods of attracting their target audience to make the brand recognized. During this phase only, brand activation is considered which is a type of experiential marketing. If you are just starting your business and you know your target audience but they don’t know you yet, then brand activation is an excellent way to present your brand and create emotional connect with your prospective buyers. Brand activation also have set of strategies to create something intriguing and related to your business that will generate interest among those who do not know you yet.
Brand Marketing
Once we have our brand in place, we might think what next. So, here comes the concept of brand marketing which promotes your products or services in a way that will focus and highlight your overall brand. The main aim of brand marketing is to link your business identity, values, and brand personality with effective and innovative personalized brand communication to your target audiences. Brand is the bridge between your product and your consumer. Brand marketing is not just putting your logo, content and business name everywhere and expecting it to generate sales and revenue. Most of the time, brand marketing gets overlooked and avoided as it’s a time taking process. Many of the businesses are focused on short-terms goals expecting high results, rather than working on long-term goals that will impact the entire business, like building and promoting a brand.
Brand marketing can happen with proper strategies in place. Every brand marketing strategy should be guided by establishing a clear company vision, defining a target audience, creating brand consistency, and proper and clear communication with the consumers.
Importance of branding
Branding has always been critical to a business because of its overall impact it makes on your company. Branding has the power to change the perception of people towards your business, it can drive new businesses, can increase brand value and so forth.
- Branding increases your business value.
- Branding helps in lead generations and new customers.
- Your employees feel pride and satisfaction with the growing brand awareness.
- Branding does create trust within the marketplace.