Advanced Digital Marketing Course Syllabus – ZICA Animation Mumbai

Transform Your Future with ZICA Animation Borivali

At ZICA Animation Mumbai, we take pride in offering a meticulously designed Advanced Digital Marketing Course, tailored for students who have completed their 10th, 11th, or 12th grades and professionals seeking to enhance their skills. With 100% job placements, 100% internships, and exposure to live projects, this program ensures a bright career path in just six months.

Digital Marketing Scope in 2025

The scope of digital marketing in 2025 is set to expand exponentially as businesses increasingly prioritize online presence to engage customers. With the global digital transformation accelerating, fields like SEO, Social Media Marketing, Content Marketing, and E-commerce Marketing will continue to grow, creating abundant career opportunities.

Emerging trends such as AI-driven marketing, personalized customer experiences, and voice search optimization are expected to dominate the industry. Moreover, video content, influencer marketing, and advanced analytics will become indispensable for brands.

As businesses adopt new technologies, professionals skilled in tools like Google Analytics, AI marketing platforms, and programmatic advertising will be in high demand. Digital marketing will remain a lucrative and stable career choice, offering dynamic roles such as Digital Marketing Manager, PPC Specialist, and Social Media Strategist.

2025 promises unprecedented growth and opportunities in digital marketing, making it a future-proof profession.

Be Ready for a Digital Marketing Course After 12th in 2025!

The digital world is evolving rapidly, and 2025 presents unparalleled opportunities for students who choose a Digital Marketing Course after 12th grade. With the global shift towards online platforms, businesses are actively seeking skilled digital marketers to build their online presence and drive growth.

This course offers a blend of creativity and technology, teaching you essential skills like SEO, Social Media Marketing, Content Creation, PPC Advertising, and Analytics. With hands-on training and exposure to industry-standard tools, you'll be equipped to manage campaigns, analyze data, and deliver impactful results.

In just a few months, you can become job-ready, with the potential to land roles such as SEO Specialist, Social Media Manager, or Digital Strategist. If you’re looking for a career that’s future-proof, rewarding, and in-demand, 2025 is the perfect year to kickstart your journey in digital marketing!

Why Choose the Advanced Digital Marketing Course at ZICA Animation Mumbai?

1. 100% Job Placement Guarantee:
   We provide robust career opportunities with placement assistance in reputed companies.

2. Internships with Live Projects:
   Gain real-world experience through internships that allow you to work on live projects.

3. Best for Students After 10th, 11th, and 12th Grades:
   This course is beginner-friendly and sets the foundation for a thriving career in digital marketing.

4. Quick Career Launch:
   With our 6-month intensive program, students are job-ready and industry-prepared.

5. Expert Guidance:
   Learn from seasoned industry professionals who blend theory with practical application.

Advanced Digital Marketing Course Syllabus Overview

Our syllabus covers every aspect of digital marketing, from foundational knowledge to advanced techniques, ensuring students are well-versed in all areas.

Module 1: Fundamentals of Digital Marketing

• Introduction to Digital Marketing:
  Understanding the digital marketing ecosystem and its importance in today's business world.

• Traditional vs. Digital Marketing:
  A comparative analysis to highlight the advantages of digital platforms.

• Key Metrics and KPIs:
  Learn to measure the success of digital marketing campaigns.

Module 2: Website Development and Optimization

• Creating a Professional Website:
  Learn to build and launch websites using WordPress.

• User Experience (UX) Design:
  Principles of designing user-friendly websites to enhance engagement.

• Search Engine Optimization (SEO) Essentials:

  • On-page and Off-page SEO techniques.

  • Optimizing website structure and content for search engines.

Module 3: Search Engine Optimization (SEO)

• Keyword Research and Analysis:
  Tools and strategies for selecting the right keywords.

• Technical SEO:
  Fixing crawl errors, improving page speed, and mobile optimization.

• Backlink Generation:
  Building quality backlinks for domain authority.

• SEO Tools Mastery:
  Using tools like SEMrush, Ahrefs, and Google Search Console.

Module 4: Pay-Per-Click (PPC) Advertising

• Google Ads Basics:
  Setting up and managing search, display, shopping, and video campaigns.

• Budgeting and Bidding:
  Cost-per-click (CPC) strategies to maximize ROI.

• Ad Copywriting:
  Crafting compelling ad copies to boost click-through rates (CTR).

• PPC Campaign Analysis:
  Tools for analyzing campaign performance and optimizing results.

Module 5: Social Media Marketing (SMM)

• Social Media Platforms:
  Utilizing Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube for marketing.

• Social Media Advertising:
  Running paid campaigns to reach target audiences.

• Content Planning and Scheduling:
  Tools for creating and scheduling engaging posts.

• Analytics and Insights:
  Analyzing social media performance to improve strategies.

Module 6: Email Marketing

• Email Campaign Basics:
  Crafting personalized and professional emails.

• Email Automation:
  Setting up drip campaigns and auto-responders.

• A/B Testing:
  Optimizing email performance through testing.

• Email Marketing Tools:
  Hands-on training with Mailchimp and HubSpot.

Module 7: Content Marketing

• Content Creation:
  Writing engaging blogs, articles, and website content.

• Visual Content:
  Designing infographics and videos to boost engagement.

• Content Promotion:
  Sharing and amplifying content across various platforms.

• Measuring Content Success:
  Tools like BuzzSumo and Google Analytics.

Module 8: Search Engine Marketing (SEM)

• Paid Advertising on Search Engines:
  Mastering Google AdWords and Bing Ads.

• Remarketing Campaigns:
  Retargeting users who visited your website.

• Landing Page Optimization:
  Techniques to improve conversions.

Module 9: Analytics and Data Insights

• Google Analytics:

  • Tracking website traffic and user behavior.

  • Understanding audience demographics and interests.

• Google Tag Manager:
  Setting up and managing marketing tags.

• Performance Reports:
  Preparing detailed reports for stakeholders.

Module 10: Affiliate Marketing

• Basics of Affiliate Marketing:
  Understanding affiliate networks and platforms.

• Earning Through Affiliates:
  Strategies to generate income using affiliate marketing.

• Affiliate Tools:
  Using platforms like ShareASale, Amazon Associates, and CJ Affiliate.

Module 11: E-Commerce Marketing

• Building an E-Commerce Strategy:
  Promoting products through online platforms.

• SEO for E-Commerce:
  Optimizing product pages and descriptions.

• Google Shopping Ads:
  Creating product listing ads to drive sales.

Module 12: Advanced Tools and AI Integration

• 50+ Digital Marketing Tools:
  Hands-on experience with tools like Canva, Buffer, Hootsuite, and Moz.

• AI in Marketing:

  • Chatbots for customer engagement.

  • AI tools for content creation and data analysis.

• Automation Tools:
  Using Zapier and IFTTT to streamline marketing processes.

Program Benefits at ZICA Animation Mumbai

1. Hands-On Training:
   Practical assignments and live project experience ensure job-readiness.

2. Flexible Learning:
   Classes are conducted for 90 minutes on alternate days, allowing students and professionals to balance their schedules.

3. Expert Faculty:
   Industry veterans guide students through the intricacies of digital marketing.

4. Real-World Projects:
   Work on live campaigns to gain practical knowledge and skills.

5. Extensive Support:
   Personalized mentoring and guidance throughout the program.

Career Opportunities After Completion

This program opens the doors to numerous career opportunities, including:

• Digital Marketing Specialist

• SEO Analyst

• Social Media Manager

• PPC Expert

• Content Marketing Strategist

• Email Marketing Manager

• Affiliate Marketing Specialist

• E-Commerce Marketing Manager

Why ZICA Animation Borivali Stands Out

1. Legacy of Excellence:
   ZICA Animation has been a leader in digital education since 1995.

2. Strategic Location:
   Located in Borivali, Mumbai, easily accessible for students from Maharashtra and nearby states.

3. Proven Track Record:
   Numerous successful alumni hold top positions in the digital marketing industry.

4. Student-Centric Approach:
   A supportive learning environment designed to nurture every student's potential.

Start Your Digital Journey Today!

The Advanced Digital Marketing Course at ZICA Animation Mumbai is your gateway to a prosperous career in one of the fastest-growing industries. Whether you're a student fresh out of school or a professional looking to switch careers, this course is tailored to meet your aspirations.

Enroll now and start your journey toward success with ZICA Animation Borivali! Call now: 8452022227