Ensure that advertisements are relevant, transparent, and clearly distinguishable from other content so they can be easily ignored.
APPLICATION EXAMPLE
AcceptableAds delivers respectful, nonintrusive, and relevant advertisements that are compliant with criteria defined by an independent committee, e.g., ads must be marked with the word “advertisement” or its equivalent.
VIOLATION EXAMPLE
The “sponsored” badge in Facebook’s and Instagram’s sponsored posts is tiny and barely visible.