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Please note: When initially supported the business was known as "whichChoice" and detailed so in the case study, however the company have since renamed choiceMaster ltd.
choiceMaster ltd have also featured on The Digital Solutions Podcast, to hear direct from the business about their support and what else the business has been up to, you can listen here:
PROJECT OVERVIEW: whichChoice is a software system that realises the concept of a ‘Choice Engine’. It provides a function for users to set a number of preferences and to have ranked results based on what is most important to them. The engine algorithms implement significantly enhanced ‘recommender-style’ functionality using artificial intelligence techniques and methods. This method exceeds any current recommender systems which only offer a limited comparison function at best by comparing all options and ranked according to what is most important to the user.
The commercial purpose of whichChoice is to meaningfully and objectively influence consumers’ purchase decisions, and increase the probability of a corporate product sale by empowering the potential customer to make unbiased and better informed choice decisions.It can be used in any market but the main target market identified is technology retail. This is because there is an identified gap where there was once large scale customer service and advice around these purchases that no longer exists. whichChoice could effectively plug this gap.
PROJECT OBJECTIVES: Having developed the technology whichChoice Ltd required assistance to help access markets for its AI driven software system. They requested assistance with identifying collaboration opportunities and gaining access to market. The project offered consultancy support to identify opportunities for collaboration within the region that would facilitate further development of the product and its markets. The consultancy support also aimed to identify channels to market.
PROJECT SOLUTIONS: Digital Solutions worked with whichChoice Ltd to identify market opportunities through a number of market evaluations analysing ease of entry and potential market size for a number of sectors. Further work was undertaken to analyse and shape the value proposition to support the marketing effort. In order to support whichChoice in lead generation some work was undertaken to create an effective product pitch. Finally, a number of approaches were made to selected national companies to seek feedback and identify potential clients.
The support has enable the company to focus more closely on market opportunities and a new sector lead is currently being pursued.
If you would like more information on whichChoice:
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