Digital Marketing Agency
Digital Tribes South Florida is a full-service digital marketing agency with core competencies in brand creative services, website development, SEO, and omnichannel web presence campaigns. Clients work with a hand-picked, tailored marketing team comprised of veteran experts in their respective fields.
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Nowadays, everyone seems to be talking about digital marketing agency. It has created quite a buzz and there are people who know about it and can't stop talking about how it has revolutionized marketing and then there are also people who have heard about it and now want to know more. But what exactly does it mean, why is it creating such a buzz and how does it work? Well, to put it simply, digital marketing is nothing but marketing a product or business using the digital medium and leveraging it to get favorable results. This is the perfect medium for large, medium, and small businesses to get an online identity and reach out to a wider customer base thereby positively improving the chances of driving new business.
In this era of digital Medium, the primary focus seems to be on reaching out to prospective customers via new media, getting their attention, and engaging them. But how exactly does one go ahead with digital marketing and what are the best methods to do so? People who are aware of what digital marketing is all about might have the answer to this and also the experience gained by trying out various approaches. But what about someone who's new to this whole idea? What if someone really wants to leverage the advantages that digital presents but doesn't know how to?
Let us address the three questions - What, Why, and How
What Does Digital Marketing Include?
Now that the basic definition of digital marketing is clear, let us get into details of what it includes. "Social" is the magic word that is gaining key prominence whenever someone mentions digital marketing. Although, Internet is the core medium for digital marketing, there are other mediums as well which are not necessarily driven by the Internet.
In a broader perspective, it includes:
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Web Designing & Development
- Web Content Writing & Strategizing
- Paid Search Advertising
- Email Marketing
- Blogging
All of the above when used in a planned way result in better ranking and organic traffic i.e. traffic that comes via unpaid links. At times it is confused with traditional forms of marketing like television, print, and radio. Though the core idea is the same, it follows a totally different process altogether.
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What are the important parts of digital marketing that you wouldn't want to miss?
Digital marketing can be simple to complex, depending on how the company designs it. The company can determine whether they need to add or remove some strategies should the need arises.
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However, there are part of digital marketing that are not and should not be easily discarded. These are the most basic but also most important parts of digital marketing.
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For many businesses nowadays, having an effective digital marketing is a major plus but can also be very challenging. If a business is not able to determine well on which part of its digital marketing is really not working, then issues may arise.
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Here are the most important parts of digital marketing that you should think twice before making any changes.
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Engaging and Sharable Content Marketing
Content marketing may seem easy for new businessmen, but it is not. A content is not just producing articles or news about your business;
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it is also be about being informative, engaging and sharable. It should also have keywords that will be easier to find through search engines and will appear on organic searches.
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Organized Email Marketing
Emails can become a bother to a consumer, especially when it is not sent in an orderly manner and the contents have no significance with the business.
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Have a schedule on the emails you will send to your consumers and remind them of how great your business is without exaggerating. Make sure that you send information that is relative to your business, products or services and will also be useful on their end.
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Well-Built and Functional Website Design
Your website is the front of your business and an important component of your digital marketing strategy. Your web design should have a great and lasting impression for your clients and potential clients.
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Each button and link should direct your clients to where they intend to be and have the information they want to know. If any parts of your website is not working, it may cause your clients to doubt your site.
Your website should also be neat; the less clutter, the better. Remove buttons that are not necessary or place them under tabs. Place information on your homepage that are concise but still informative. Make sure you feature more of your business than other ads. Ads are great since you also get to promote other businesses, but having too many can make your site look annoying. Consumers will also feel frustrated if they accidentally click on an ad instead of a button or tab in your site.
Organic SEO
It is very gratifying to see your business on the first pages of search engine result pages. Organic SEO means your content marketing efforts paid off without any need of Pay-Per-Click ads. Organic SEO also helps you gauge the traffic to your site and the return of investment for your digital marketing efforts.
To be part of organic search category means your content is unique and your choice of keywords are mostly searched by consumers. Being included on the first pages of search results will allow your business to have more exposure to your customers and potential customers. This means bigger and better traffic and the potential of making more sales.
Mobile Marketing Ready
Making your website mobile ready allows your client or potential client to access your site even when using their smartphones or mobile phones. The use of mobile phones today is no longer just for calling or sending text messages. As technology progresses, mobile phones try to keep up by having the capability of accessing the internet and social media sites with the use of the internet.
Active Social Media
Social media has become a part of many company's digital marketing strategy. It helps them connect to a vast number of consumers in a matter of seconds. The feedback of consumers can be assessed through their posts in social media such as Twitter and Facebook.
Sharing content and answering your consumers' concerns through your social media accounts indicate how proactive you are in reaching for your consumers. In a study made by IDG or International Data Group in December 2012, 95% of consumers are using social media, with 44% indicating their purchase is affected by the product's exposure in social media. This shows how significant social media exposure is for businesses, big or small.
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Efficient Analytics
Marketing analytics is a crucial part of your digital marketing strategy. This will determine your company standing, how well your digital marketing efforts are affecting your business' sales and what can be lacking on your digital marketing. An efficient analytics can help your business have a solid solution in the issues you encounter and what step you'll take next.
Having all these elements working harmoniously for your digital marketing will definitely lead your company to a better future. Start on these elements and work your way up. Invest on your digital marketing needs wisely. Getting help from professionals in digital marketing will be a better move if you need any help with your next move in your digital marketing strategy.
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Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.
Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category.
They are becoming more and more common in the online world. It is a very popular form of advertising.
Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customer’s tastes, ever changing choices, etc.
Other forms of marketing include text messaging, mobile apps, electronic billboards, and digital television and radio messages. All are powerful tools to enhance our visibility to the customers.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website it to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website it to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
The process of optimizing your website to 'rank' higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)
Inbound Marketing
Inbound marketing refers to the 'full-funnel' approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be 'native' -- for example, Facebook and Instagram advertising.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
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Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business' website. (Check out these 15 successful email marketing campaigns for inspiration.)
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.
What's the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what's the difference?
The term 'digital marketing' doesn't differentiate between push and pull marketing tactics (or what we might now refer to as 'inbound' and 'outbound' methods). Both can still fall under the umbrella of digital marketing.
Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it's relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren't necessarily ready to receive it.
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Digital Tribes South Florida | Digital Marketing Agency | Main Website: https://www.digitaltribesmedia.com/locations/south-florida