What Is Video Production?

Video production is the process of planning, creating, recording, editing, and delivering video content.

Depending on the project, video production may involve:

• Concept development

• Scriptwriting

• Storyboarding

• Filming

• Voice-over

• Lighting

• Audio recording

• Video editing

• Motion graphics

• Color correction

• Subtitles and captions

• Sound editing

• Music

• Visual effects

• Final delivery

The services you need depend on the type of video you want to create and how you intend to use it. 

What Is Animation?

Animation uses movement, graphics, illustrations, characters, or other visual elements to communicate an idea.

It can be useful when you need to explain something that may be difficult to show through traditional filming.

Common animation projects include:

• Explainer videos

• 2D animation

• 3D animation

• Motion graphics

• Animated presentations

• Character animation

• Product demonstrations

• Educational videos

• Logo animation

• Social media animations

Before starting an animation project, define what you want viewers to understand after watching it. 

Types of Video Projects

Different communication goals may require different types of videos.

Business Promotional Videos

A promotional video can introduce a company, product, service, or campaign.

Explainer Videos

Explainer videos can simplify a product, service, process, or technical concept.

Social Media Videos

Short-form videos can be created for social media platforms and online campaigns.

Product Videos

Product videos can demonstrate features, appearance, benefits, or how a product is used.

Corporate Videos

Corporate videos may be used for company introductions, internal communication, training, events, or presentations.

Educational Videos

Educational videos can explain subjects, processes, products, or services.

Testimonial Videos

Testimonial videos can present customer experiences.

Event Videos

Event videos can capture conferences, launches, celebrations, presentations, and other events.

Types of Animation

Animation can be produced in different styles.

2D Animation

Uses two-dimensional illustrations, graphics, characters, and movement.

3D Animation

Creates three-dimensional objects and environments.

Motion Graphics

Combines graphic design and movement to communicate information visually.

Character Animation

Brings illustrated or digital characters to life.

Logo Animation

Adds movement to a company's visual identity.

Explainer Animation

Uses animation to communicate products, services, or processes in a simple visual format.

The appropriate style depends on your message, audience, brand, and budget. 

Why Video Can Be Useful for a Business

Depending on your project, video may help you:

• Introduce your business

• Explain a product

• Demonstrate a service

• Educate customers

• Present a process

• Promote an offer

• Share customer experiences

• Train employees

• Communicate internally

• Build awareness of your brand

The important question is not simply whether you need a video. Start by deciding what you want viewers to understand or do after watching it.

Video or Animation: Which Approach Fits?

The answer depends on what you want to communicate.

Video May Be Suitable When:

• You need real people or locations

• You want to demonstrate a physical product

• You want to show a real process

• You need customer or employee interviews

Animation May Be Suitable When:

• You need to explain an abstract concept

• You want to visualize something difficult to film

• You need a controlled visual style

• You want to simplify a complex process

Some projects can combine video and animation.

Start with your message and audience rather than choosing a format simply because it is popular. 

Planning Your Video Project

Good preparation can make a video project easier to manage.

Before contacting a professional, answer these questions:

What Is the Purpose?

What do you want the video to accomplish?

Who Is the Target Audience?

Who should watch the video?

What Is the Main Message?

What should viewers understand or remember?

Where Will It Be Published?

For example, will it be used on a website, social media, an advertisement, a presentation, or another platform?

How Long Should It Be?

Provide an approximate desired duration.

What Style Do You Want?

Describe the visual style you prefer and provide examples where possible.

Do You Need Filming, Animation, or Both?

This helps define the type of professional you need.

Do You Need Voice-Over?

If yes, explain the language, tone, accent, or style you prefer.

Do You Need Music or Sound Effects?

Include your requirements.

Do You Already Have Materials?

Tell the professional whether you already have a script, footage, images, logos, or other brand assets. 

Scriptwriting

A script provides the structure and words for a video.

A simple script may include:

1. Introduction
   Explain the topic or problem.

2. Main Message
   Present the important information.

3. Explanation
   Show how the product, service, or idea works.

4. Benefits
   Explain why the viewer should care.

5. Call to Action
   Tell the viewer what to do next.

For example:

Learn More → Visit the Website → Contact the Business

If you do not have a script, ask whether the professional provides scriptwriting or script development as part of the service. 

Storyboarding

A storyboard provides a visual plan for a video.

It can show:

• Scenes

• Camera shots

• Characters

• Graphics

• Text

• Transitions

• Narration

• Visual effects

A storyboard can help you and the production professional understand the intended visual direction before production begins.

For animation projects, storyboarding can be particularly useful during planning. 

Voice-Over

Some videos require professional narration.

Voice-over may be used for:

• Explainer videos

• Advertisements

• Educational videos

• Presentations

• Tutorials

• Corporate videos

• Product demonstrations

When choosing a voice, consider:

• Tone

• Language

• Accent

• Style

• Delivery

• Target audience

The voice should fit the purpose and identity of the video. 

Video Editing

Editing brings recorded or created material together into a finished video.

Editing may include:

• Cutting scenes

• Arranging footage

• Adding transitions

• Adding text

• Adding graphics

• Adding music

• Editing dialogue

• Sound correction

• Color correction

• Captions

• Visual effects

Before hiring an editor, explain your preferred style and final delivery requirements. 

Motion Graphics

Motion graphics combine graphic design with movement.

They may include:

• Animated text

• Icons

• Charts

• Diagrams

• Logos

• Illustrations

• Transitions

• Visual effects

Motion graphics can be useful for business presentations, advertisements, explainer videos, and educational content. 

Video for Social Media

Different social platforms may require different video formats and presentation styles.

Before creating social media videos, consider:

• Platform

• Video dimensions

• Video length

• Audience

• Captions

• Opening seconds

• Branding

• Call to action

• Thumbnail

• Audio requirements

A video designed for one platform may need adjustments before being used elsewhere. 

Video Quality and File Formats

Before completing the project, confirm the final delivery requirements.

Depending on where the video will be used, you may need:

• Different resolutions

• Different aspect ratios

• Different file formats

• Shorter versions

• Vertical versions

• Horizontal versions

• Square versions

• Captioned versions

Tell the professional where you intend to publish the video so the required files can be planned from the beginning. 

How to Prepare Your Video or Animation Project

Prepare a simple project brief containing:

Project Goal

What should the video accomplish?

Target Audience

Who should watch it?

Main Message

What should viewers understand or remember?

Video Type

Do you need filming, animation, motion graphics, editing, or another service?

Length

What is the approximate desired duration?

Style

What visual style do you prefer?

Script

Do you already have a script?

Voice-Over

Do you need narration?

Music

Do you need background music or sound effects?

Brand Assets

Do you have logos, colors, fonts, images, or other materials?

Examples

Can you provide examples of videos whose style you like?

Distribution

Where will the finished video be used?

Budget

What approximate budget have you allocated?

Timeline

When would you ideally like the project completed?

A clear project brief can make communication easier and help you compare potential professionals more effectively.

Use ChatGPT to Prepare Your Video Project

ChatGPT can help you organize your video idea before discussing it with a video producer, editor, animator, or other professional.

You can use it to:

• Clarify the purpose and target audience

• Organize your main message

• Develop or structure a video concept

• Create a basic script outline

• Organize scenes and key points for a storyboard

• Identify the type of video or animation you may need

• Turn your ideas into a clearer project brief

• Prepare questions for potential professionals

Example Prompt

I have an idea for a video project. Ask me questions about my goal, target audience, message, style, length, platform, script, visuals, voice-over, budget, and timeline, then help me create a clear project brief that I can discuss with a video professional.

ChatGPT can help organize and develop your ideas, but it does not replace professional creative, technical, legal, or copyright advice. 

Questions to Ask a Video Professional

Before selecting a professional, consider asking:

1. Have you created videos similar to my project?

Relevant experience can help you determine whether the professional understands your type of video.

2. What is included in the project?

Confirm whether scripting, storyboarding, recording, editing, animation, revisions, and final delivery are included.

3. Will you help with the script?

If you need help developing the message, clarify whether script support is available.

4. Will you provide a storyboard?

A storyboard can help you understand the planned visual direction before production.

5. How many revisions are included?

Clarify how changes will be handled before production begins.

6. What video format will I receive?

Different platforms may require different formats, resolutions, or aspect ratios.

7. Do you provide voice-over services?

If your project needs narration, confirm whether it is included.

8. Can you create different versions for different platforms?

You may need separate versions for websites, social media, presentations, or advertisements.

9. What materials do you need from me?

Knowing what you need to provide can help prevent delays.

10. What support is available after delivery?

Ask whether corrections, different formats, or additional versions can be provided after the initial delivery. 

Video Production Budget Considerations

Video production costs can vary considerably depending on the project.

Factors that may affect cost include:

• Video length

• Number of scenes

• Filming requirements

• Animation complexity

• Number of locations

• Actors or presenters

• Voice-over

• Music

• Editing

• Motion graphics

• Visual effects

• Revisions

• Delivery formats

• Project timeline

When comparing professionals, consider what is included in the proposed project rather than focusing only on the lowest price.

Copyright and Media Rights

Before publishing a video, make sure you understand the rights associated with the materials used in the project.

This may include:

• Music

• Stock footage

• Images

• Fonts

• Voice recordings

• Graphics

• Video clips

• Illustrations

Ask the professional what licenses or usage rights are included and whether you receive the rights needed for your intended use.

Do not assume that every piece of music, image, video, or other media found online can be freely used.

Common Video Production Mistakes

Starting Without a Clear Purpose

A video should have a specific goal.

Making the Video Too Complicated

Too many ideas can make the main message difficult to understand.

Ignoring the Target Audience

The style and message should be appropriate for the people who will watch the video.

Choosing a Style Before Defining the Message

Start with your communication goal and then choose an appropriate visual style.

Not Providing Clear Instructions

A detailed project brief can reduce misunderstandings.

Forgetting About Different Platforms

A video may require different versions for different platforms.

Ignoring Audio Quality

Poor audio can make an otherwise good video difficult to watch.

Not Planning Revisions

Clarify the revision process before production begins.

Using Media Without Understanding Rights

Make sure you understand the licensing and usage rights for third-party materials. 

Video & Animation Project Checklist

Before starting your project:

☐ Define the purpose of the video
☐ Identify your target audience
☐ Define the main message
☐ Choose the type of video
☐ Decide whether you need animation
☐ Decide the approximate video length
☐ Prepare your script
☐ Consider a storyboard
☐ Choose a visual style
☐ Prepare your brand assets
☐ Decide whether you need voice-over
☐ Consider music and sound effects
☐ Identify required footage or images
☐ Decide where the video will be published
☐ Consider different aspect ratios
☐ Consider captions
☐ Check media licensing requirements
☐ Set an approximate budget
☐ Set a preferred timeline
☐ Prepare a project brief
☐ Research relevant professionals
☐ Review previous work
☐ Read customer reviews
☐ Ask questions before hiring
☐ Confirm project deliverables
☐ Confirm revisions
☐ Confirm final file formats
☐ Discuss delivery and post-production support 

Explore Video Production & Animation Services

Once you have defined your video's purpose, audience, message, and preferred format, you can explore services that match your project. The right choice depends on whether you need existing footage edited, a promotional video produced, or an animated explanation or product presentation created.

1. Video Editing

Video editing can help turn recorded footage or existing media into a finished video. Depending on your project, editing may include arranging scenes, trimming clips, adding transitions, improving audio, adding captions, applying color correction, and incorporating graphics.

Before choosing a service, explain what footage you have, what changes you need, your preferred style, and the formats you require.

Explore Video Editing Services →

2. Music Videos

Music video services may be suitable for artists, musicians, and music-related projects that need visual content to accompany a song or musical performance.

Before hiring a professional, clarify the visual concept, whether filming or animation is needed, the intended style, the music and footage available, and the expected final deliverables.

Explore Music Video Services →

3. Video Ads & Commercials

Video ads and commercials can help businesses present products, services, offers, or campaigns to a target audience.

Before starting, define your campaign objective, target audience, main message, call to action, intended platform, and desired video length. Confirm whether scripting, filming, editing, voice-over, and different ad versions are included.

Explore Video Ads & Commercials →

4. Social Media Videos

Social media videos are designed for publishing on social platforms. Depending on your needs, you may require short promotional clips, educational content, product demonstrations, or branded videos.

Before choosing a service, identify your target platform, audience, preferred dimensions, video length, captions, branding, and call to action.

Explore Social Media Video Services →

5. Character Animation

Character animation brings illustrated or digital characters to life through movement and expression. It may be useful for storytelling, educational content, entertainment, and branded communication.

Before hiring an animator, define the character style, intended audience, actions or expressions required, visual references, and whether you need voice synchronization, backgrounds, or additional scenes.

Explore Character Animation Services →

6. 3D Product Animation

3D product animation can present a product through a digitally created three-dimensional model and animated views. Depending on the project, it may help communicate a product's appearance, features, components, or operation.

Prepare product images or reference materials, identify the features you want to highlight, and clarify the desired camera views, animation style, duration, and final formats.

Explore 3D Product Animation Services →

7. 2D Animated Explainers

2D animated explainers use two-dimensional graphics, illustrations, text, and movement to explain a product, service, process, or concept.

They may be suitable when you want to communicate an idea clearly without relying entirely on live-action footage. Before starting, define your audience, key message, script, visual style, desired length, and voice-over requirements.

Explore 2D Animated Explainer Services →

8. 3D Animated Explainers

3D animated explainers use three-dimensional objects, scenes, and movement to communicate an idea visually. They may be useful for presenting products, demonstrating processes, or visualizing concepts that benefit from depth and perspective.

Before choosing a service, explain what needs to be visualized, provide relevant references, and confirm the expected level of detail, animation complexity, narration, deliverables, and timeline.

Explore 3D Animated Explainer Services →

Before Choosing a Service

Choose the service that best matches your communication goal. Video editing works with existing or created footage; video ads and social media videos focus on content for particular communication channels; music videos support music-related projects; and animation services use moving visuals to communicate stories, products, or ideas.

Review each service's current description, portfolio, deliverables, revision terms, pricing, timeline, and usage rights before making a decision.

Explore All Video & Animation Services on Fiverr →

How to Use Marketplace Search & Filters

Once you understand your video or animation requirements, you can use the marketplace search and filter tools to narrow the available options.

You can search for services before deciding which professional to contact. The available filters and options may vary depending on the category and type of service.

1. Start With a Specific Search

Begin with the type of video or animation service you actually need rather than using a very broad search.

For example:

• Video editing

• Promotional video

• Explainer video

• Motion graphics

• 2D animation

• 3D animation

• Social media video

• Corporate video

• Video production

A more specific search can help you find services that are closer to your actual project requirements.

2. Review the Available Filters

After your search results appear, review the available filter options.

Depending on the marketplace category, you may see options such as:

• Category

• Hourly Rate

• Budget

• Freelancer Speaks

• Freelancer Lives In

• Show Online Now

• Show Agencies Only

• Offering Consultation

The exact filters and options may change depending on the service category.

Use only the filters that are relevant to your project rather than trying to use every available option.

3. Consider Your Budget

Use the budget or hourly-rate information to narrow your search according to what you are prepared to spend.

However, do not compare professionals based on price alone. Consider the project scope, previous work, quality, deliverables, revisions, timeline, and other requirements.

4. Review Freelancer Information

When comparing available professionals, review the information provided by the marketplace.

Consider:

• Relevant video or animation experience

• Previous work and portfolio

• Video and audio quality

• Animation style where relevant

• Customer reviews

• Service details

• Deliverables

• Pricing

• Delivery time

• Revision terms

• Consultation availability

5. Use Language and Location Filters When Relevant

If communication or regional availability matters to your project, review options such as:

• Freelancer Speaks

• Freelancer Lives In

These filters can help you narrow the available results according to your project requirements.

6. Review the Complete Service Before Contacting a Professional

Do not rely only on the search result or headline.

Open the service details and review what is actually included.

Pay particular attention to:

• What type of video or animation is included

• Video length

• Number of revisions

• Final file formats

• Voice-over options

• Music or sound effects

• Animation or motion graphics

• Source files, if offered

• Delivery timeline

• Usage or media rights where relevant

7. Compare Before You Decide

After narrowing your search, compare a small number of relevant options rather than choosing immediately.

Look for the best overall fit between:

• Project requirements

• Relevant experience

• Portfolio quality

• Service scope

• Deliverables

• Timeline

• Reviews

• Communication

• Pricing

Marketplace filters are useful for narrowing your search, but they should not replace careful review of the complete service and professional profile.

Important

Marketplace filters, profiles, reviews, pricing, availability, service information, and other marketplace features can change over time. Digital Talent Hub does not independently verify, employ, manage, or guarantee external service providers.

Always review the current information and applicable terms on the external marketplace before making a decision.

What Fiverr Pro Displays 

Fiverr Pro displays the following information about its Vetted Pro service:

• Vetted by the Fiverr Pro team

• Delivers top-quality work

• Experienced working with businesses

• Satisfaction guarantee on eligible orders

These statements are presented by Fiverr Pro. Digital Talent Hub does not independently verify these statements or make them its own guarantee.

Before purchasing, review the current marketplace information and applicable terms directly on Fiverr.

How to Compare Video & Animation Professionals

When comparing potential professionals, look at the complete project rather than focusing on price alone.

Relevant Experience

Look for experience with the type of video or animation you need.

Previous Work

Review the portfolio carefully and look for projects relevant to your requirements.

Video Quality

Consider the quality of filming, editing, sound, graphics, and overall presentation where relevant.

Animation Style

If you need animation, make sure the professional's style fits the type of project you want.

Storytelling

Consider whether previous work communicates ideas clearly.

Communication

A professional should understand your requirements and communicate the project clearly.

Editing Skills

Review previous editing work where editing is part of your project.

Voice-Over Options

If narration is required, check whether the professional provides suitable voice-over options.

Reviews

Review current customer feedback and marketplace reviews.

Project Scope

Compare exactly what is included in each service.

Delivery Timeline

Make sure the proposed timeline fits your requirements.

Revision Policy

Understand how revisions are handled before starting the project.

Final File Formats

Confirm which files and formats you will receive.

These factors can help you compare professionals according to your actual project requirements. 

Before You Decide

Ask yourself:

• Is the video's purpose clear?

• Do I know who will watch it?

• Is video or animation the better format for my message?

• Have I prepared the required content and assets?

• Do I need a script or storyboard?

• Do I need voice-over?

• Where will the finished video be published?

• Which formats will I need?

• What is included in the service?

• How many revisions are included?

• What rights do I receive for the media used?

• Does the professional have relevant experience?

• Does the proposed timeline fit my needs?

• Does the project scope match the price?

A clear understanding of these points can make it easier to compare available options.

Ready to Explore Video Production & Animation Services?

You have explored different video formats, animation styles, project preparation, and ways to compare professionals. Now choose the service that best matches your message, audience, and project requirements.

• Explore All Video & Animation Services →

• Video Editing →

• Music Videos →

• Video Ads & Commercials →

• Social Media Videos →

• Character Animation →

• 3D Product Animation →

• 2D Animated Explainers →

• 3D Animated Explainers →

• Explore Resources & Free Guides →
  
  

Important Information

Digital Talent Hub is an independent website and is not operated by Fiverr.

Information about third-party services, pricing, availability, features, reviews, delivery times, and policies may change.

Digital Talent Hub does not personally employ, manage, independently verify, or guarantee professionals available through external marketplaces.

The information on this page is provided for general educational and informational purposes. It does not guarantee any particular service, freelancer, price, delivery time, or project result.

Always review the current information provided by the relevant service provider before making a purchase.

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