Real time information with proven results adds credibility the opinions of the experts. The same is good for internet marketing where you always look for success stories from businesses who have created a mark in the field. Some of the ways to success stories are listed below:
A contest was announced by the Chicago Museum of Science in the year 2010 inviting tech savvy people to stay in the museum for 30 days where the winner takes $10,000, lifetime membership and tech devices. The winner Kate McGroaty started her first post featuring the museum site and received 40 comments and the next 29 days of the contest she continued writing blog posts on her observations of the museum. These blogs brought in visitors to the MSI’s official page that got 14,600 likes. The lesson here is that contests are a great way to connect with communities and create awareness on their brand and products.
Another shining example is that of SES Crisafulli founded in 1966 offering pumps and dredging solutions globally. To attract the target industry the company with Elizabeth Kaiser conducted a comprehensive keyword research, identified the terms, location and product interest to know the customer behavior and transformed it to their advantage.