WHAT YOU NEED TO KNOW ABOUT DIGITAL PRODUCTS

A digital product is an intangible item that exists in a digital form and can be distributed electronically. Unlike physical products, digital products do not require shipping and can be instantly delivered to customers via download or online access.
Here are some common types of digital products:

1. E-books: Digital versions of books that can be read on e-readers, tablets, or computers.

2. Software and Apps: Programs or applications for computers, smartphones, and other devices.

3. Online Courses and Tutorials: Educational content delivered through videos, slides, or interactive modules.

4. Digital Art and Graphics: Images, illustrations, and design elements that can be used for various purposes.

5. Music and Audio Files: Songs, sound effects, podcasts, and audiobooks available for download or streaming.

6. Video Content: Movies, instructional videos, animations, and other video formats.

7. Templates and Themes: Pre-designed layouts for websites, presentations, documents, and more.

8. Membership Sites and Subscriptions: Access to exclusive content or services provided on a recurring basis.

9. Printables: Digital files that customers can print themselves, such as planners, coloring pages, and posters.

Key Benefits of Selling Digital Products:

1. No shipping costs since it can be delivered electronically.

2. Once created, digital products can be sold repeatedly without additional production costs, leading to higher profit margins.

3. Customers can access and download digital products immediately after purchase, enhancing customer satisfaction.

4. The internet allows you to reach a global audience, expanding your market far beyond local or regional limitations.

5. Once created and marketed, digital products can generate ongoing sales with minimal additional effort, creating a stream of passive income.

6. Digital products reduce the need for physical materials and shipping, making them an eco-friendly business option.

7. Selling digital products can be done as a primary business or a supplementary income stream, providing flexibility in how you run your business.

Here's a comprehensive guide to help you get started:

1. Identify your niche and audience - Find a niche that piques your interest and has a marketable need by doing some research. Determine who your target market is and learn about their wants, requirements, and problems. Example, your target market is printing businesses. Since back to school is right around the corner, your job is to provide them ready to print templates like school essentials such as name tags, notebook covers, memo pads, learning materials, planners for students and teachers. 

2. Create high-quality digital products - Ensure your products are well-designed, user-friendly, and high-quality.

3. Set up an online store - Choose a platform to sell your digital products, such as Raketph, Shopify, WooCommerce, Gumroad, or Etsy. Create a professional and user-friendly website or store where customers can browse and purchase your products. I highly suggest you set up an account on Raket PH since it's free. 

4.  Price your products - Consider offering different pricing tiers or bundles to attract a wider audience. Set a competitive price, offering both a basic course and a premium package with additional resources.  These days, bundles are on demand since a lot of people want to start selling by offering wide variety of products they can modify or rebrand. You can also put discounts on your selected products to attract more customers.

5. Optimize your product listings - Write compelling product descriptions that highlight the benefits and features of your digital products. You want your audience to know more about your products and how it will benefits them.  Use high-quality images or screenshots to showcase your products. You can use mock-ups to showcase your products. Lastly, include customer reviews and testimonials to build trust.

6. Payment Methods - Set up secure payment gateways to accept payments from customers like Gcash, Paymaya, Paypal, and E- Banks.

7. Market your Digital Products 

 Content Marketing: Create blog posts, videos, and other content that showcases your expertise and promotes your products. You can use Tiktok to create video contents that might interest the viewers.
Social Media Marketing: Promote engaging content on platforms on Social Media. I only use Facebook for promotions but you can use other social media platforms like Instagram and Twitter.
OTHERS
SEO: Optimize your website and product pages for search engines to increase organic traffic.

Email Marketing: Build an email list and send newsletters, product updates, and special offers to your subscribers.

Paid Advertising: Use Google Ads, Facebook Ads, and other paid advertising channels to reach a larger audience. If you have the means then you can integrate paid advertising to market your products.

MORE SAMPLES BELOW

(Credits to the original creators)

DIGITAL MARKETPLACES:

1. Raket.PH is a marketplace where Filipinos can make money from their talents and sell their creations around the world. Unlike other platforms, Raket.PH doesn't charge a monthly fee. All features, including advanced ones, are free for everyone. Their fees are deducted as a small percentage of every sale.

2. Etsy is also a global online marketplace, where people come together to make, sell, buy, and collect unique items. Unlike Raket.ph, Etsy has set-up fee of $15 USD, listing fee of $0.20 USD for each product you list, and a transaction fee of 6.5%.

3. Gumroad is an e-commerce platform that allows creators to sell products directly to their audience. It costs $0 to start selling on Gumroad, with no monthly fees.  When you make a sale, they charge a 10% flat fee. This does not include credit card processing or PayPal fees, but there are no monthly payments or hidden charges.

4. Ko-fi - If you decide to use premium features or become a contributor (to unlock extra features) there’s a creator-friendly 5% platform fee.

A lot of you are confused between MRR and PLR products. So, MRR and PLR  are acronyms commonly used in the world of digital product licensing. MRR (Master Resell Rights) allows you to not only resell the product to others but also to pass on the resell rights to your customers. Meaning, your customers can resell the product and can also grant resell rights to their customers. Generally, you cannot modify the product. You must sell it as-is. MRR is suitable for those who want to build a business based on reselling digital products. On the other hand, PLR (Private Label Rights) provides the most extensive rights, allowing you to not only resell the product but also to rebrand, modify, and claim authorship of the product. You can often edit the content, change the graphics, and repurpose it. This is suitable for those people looking to create a unique brand. 

Choosing between MRR and PLR depends on your business objectives. If you aim to create a reselling network and leverage subsequent sales, MRR is the way to go. If you prefer flexibility, customization, and building a unique brand, PLR is the better option.

DFY (Done For You) refers to digital products or services that are fully completed and ready for immediate use by the customer. Meaning, the product is fully ready-made and does not require additional work or changes from the buyer.

1. Canva - this is where you design, edit, or modify your products that you will be selling. you can opt to canva pro for more access of premium elements but you can also access naman some of its features with canva free. 

2. Any device - Laptop, Tablet, Ipad and cellphone is pwedeng pwede, ios man or android. 

3. Marketplace - you can choose from raket, etsy, gumroad, shopify, ko-fi, etc. to set up a store. i highly suggest raket.ph since it’s free. walang start-up fee and listing fee. click here for tutorial 

4. Socmed - if you want to separate your personal acc from your business acc. you can make one po. pwedeng gumawa kayo ng facebook page or instagram acc, tiktok acc para sa promotion. you can promote rin sa facebook groups, maraming fb groups na for digital products and printing. dun mas mabilis maka gain ng customers.

5. Payment methods/E-wallets - gcash, paymaya, paypal, bank accs. dapat meron po kayong payment methods din for international clients since bumibili rin po sila ng digital products. 

6. BLOG or Website (optional) - make ur own website po. this one is optional but it’s a big help din to gain customers. by having your own website or blog, people might visit your shop and maging interested sila sa products mo. 

7. Chatgpt - chatgpt is an artificial intelligence chatbot that generates response when you ask them. you can get ideas, create descriptions for your products, and make them create a storyline for your busy books. just search chatgpt sa google.

• Online courses

• Tutorials

• Memberships

• eBooks

• Templates

• Recipes

• Photography

• Stock videos

• Music

• Stock audio

• Website themes

• Software

• Mobile apps

• Podcasts

• Meditation audio

• Graphic designs

• Patterns and prints

• Articles and blogs

• Guides and checklists

• Digital services

Click here to get inspiration and ideas