Visualization

Solutions

Engagement Metrics Analysis:

Average Time Spent on Site: Version A and Version B recorded 5 minutes and 3.3 minutes, respectively, both exceeding the industry benchmark of 2–3 minutes.
Pages Viewed: Users of Version A viewed an average of 10 pages per session, compared to 5 pages for Version B, indicating higher engagement with Version A.
Actions Taken: The average number of actions taken was 4.9 for Version A and 5.0 for Version B, suggesting comparable levels of activity among users on both versions.

Products Viewed by Users: The number of products viewed by users for Products 1, 2, and 3 is 160, 158, and 174, respectively, for Version A, and 171, 164, and 173, respectively, for Version B. Product views are higher for Version B, indicating better product visibility compared to Version A.
Cart Addition: The cart addition rate is 71.5% for Version A and 72.6% for Version B. Both versions demonstrate high cart addition rates, with Version B performing slightly better.
Checkout Rate: The checkout rate is 62.8% for Version A and 61.8% for Version B, showing relatively high checkout initiation for both versions, with Version A leading slightly.
Conversion Rate: The conversion rate is significantly higher for Version A at 70.5%, compared to 38.2% for Version B, highlighting a notable difference in performance.

Content Interaction:

Product 1: Version A – 160, Version B – 171

Product 2: Version A – 158, Version B – 164

Product 3: Version A – 174, Version B – 173

Year: 2021 2022 2023 2024

A(%) 57.5 46.7 49.2 51.9

B(%) 44.9 51.9 55.4 51.9

Direct:

Version A: 73.0%

Version B: 36.8%

Search Engine:

Version A: 62.9%

Version B: 40.3%

Social Media:

Version A: 74.8%

Version B: 37.1%