1. Comprehensive Site Audit

• Tools: Google Search Console, Screaming Frog, SEMrush.

• Key Checks:

  • Broken links

  • Crawl errors

  • Mobile usability

  • Duplicate content

  • Page speed insights

• Actions:

  • Fix broken links

  • Resolve crawl errors

  • Ensure mobile-friendliness

  • Eliminate duplicate content

  • Optimize page speed

2. Keyword Research

• Tools: Ahrefs, SEMrush, Google Keyword Planner.

• Key Strategies:

  • Identify high-volume, low-competition keywords

  • Focus on long-tail keywords

  • Analyze competitor keywords

• Actions:

  • Create a keyword list

  • Map keywords to content

3. On-Page Optimization

• Title Tags: Include primary keyword, keep it under 60 characters.

• Meta Descriptions: Summarize page content, include primary keyword, under 160 characters.

• Headings (H1, H2, H3): Use keywords naturally.

• Content:

  • High-quality, relevant, and engaging.

  • Use primary and related keywords naturally.

  • Include multimedia (images, videos).

• URL Structure:

  • Short, descriptive URLs.

  • Include primary keyword.

• Internal Linking:

  • Link to related content within your site.

  • Use descriptive anchor texts.

4. Technical SEO

• Site Architecture:

  • Ensure clear, logical site structure.

  • Use breadcrumbs.

• Schema Markup: Add structured data to pages to help search engines understand content.

• Robots.txt and XML Sitemaps:

  • Ensure robots.txt is not blocking important pages.

  • Submit XML sitemap to Google Search Console.

• HTTPS: Ensure your site is secure with HTTPS.

5. Mobile Optimization

• Responsive Design: Ensure your site looks good on all devices.

• Mobile Speed: Optimize for fast loading on mobile devices.

• Mobile-First Indexing: Ensure mobile version of your site has all the content and structured data as the desktop version.

6. Content Strategy

• Content Creation:

  • Focus on high-quality, in-depth content.

  • Regularly update old content.

• Content Types:

  • Blog posts, infographics, videos, guides, case studies.

• Content Calendar: Plan and schedule content in advance.

7. Link Building

• Quality Over Quantity: Focus on acquiring high-quality backlinks.

• Strategies:

  • Guest blogging

  • Broken link building

  • Skyscraper technique

  • Influencer outreach

• Monitoring: Use tools like Ahrefs to monitor your backlink profile.

8. User Experience (UX)

• Page Speed: Optimize for fast loading times.

• Navigation: Ensure easy and intuitive navigation.

• Engagement:

  • Reduce bounce rate.

  • Encourage longer session durations.

• Accessibility: Ensure your site is accessible to all users.

9. Analytics and Reporting

• Tools: Google Analytics, Google Search Console, Ahrefs.

• Key Metrics:

  • Organic traffic

  • Bounce rate

  • Average session duration

  • Conversion rate

  • Keyword rankings

• Actions:

  • Regularly review and analyze data.

  • Adjust strategies based on performance.

10. Continuous Optimization

• Stay Updated: Keep up with the latest SEO trends and algorithm updates.

• Testing: Continuously test and optimize elements like CTAs, landing pages, and content.

• Feedback: Collect and act on user feedback.