FAQ

Q: What is a local website (Google Business Profile formerly Google My Business)?

Ans: It is a website that makes your business readily accessible to your target audience in a split second. Your chances of showing up in a search result are 100% guaranteed coupled with increased visibility without running ads.

Q: How do I measure my business brand awareness?

Ans: Traditionally, you can do that by looking at your:

• Genuine followers on social media handles. Not bought followers, please

• Number of likes/comments to your post; the engagement rate

• Quality of comments to your post/content

• The growth rate of your referral database

Q: Why do I need to regularly update the content on my digital assets (website, social media handles)?

Ans: The content helps you provide up-to-date information to your customers. Invariable, it prompts their buying decisions and makes for more bonding

Q: What types of content should I be posting on my digital assets?

Ans: This depends largely on the nature of your business. You can provide content that educates such as how-to, entertainment, trending industry news, novel information

Q: Why do I record poor sales when I spend money on online advertisements?

Ans: You need to understand your product/service buying cycle. An ad to sell a T-shirt of N2k would likely generate more response than an ad geared toward the real estate business.

Q: Can I get online patronage without necessarily incurring expenses on advertisement?

Ans: Yes. Focus more on utility marketing

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