Digital Media (based on ownership)
1. Owned Media
Owned digital media is any type of digital content that you create and own yourself. This includes your website, your blog, your social media channels, and your email list.
2. Paid Media
Unlike owned digital media, paid digital media is any type of digital content that you pay to have created or distributed. This includes digital advertising, sponsored posts, paid search ads, and branded content.
3. Earned Digital Media
Earned digital media is any type of digital content that is created by someone else and then shared by you. This includes social media mentions, press mentions, and user-generated content.