Why need Facebook Conversion API?
Due to the iOS14 update and Safari, Firefox, and Mozilla having intelligent tracking prevention (ITP) algorithms, Facebook can’t track accurate data for iOS users. To fix the issue, you need to capture data directly from the server instead of the browser side through Conversion API or server-side tracking.
What I will do for YOU:
Setup Facebook Conversion API or Server-side tracking
Facebook Events Tracking with GTM Server (Page View, View Content, Add to Cart, Purchase)
Domain Verification
How will I Setup Server-side Tracking?
I will setup Facebook Conversion API with GTM-Server(Stape) and Google Analytics 4(GA4) with Google Tag Manager
Platform:
WordPress Woocommerce
Shopify
Laravel or any PHP site
What I need from you:
You have to provide the below access -
FB Business Manager
Google Tag Manager
E-commerce store backend
Universal Analytics or GA4