Digital Leaf

Digital marketing is the process of promoting and selling ones products and services by use of online/digital marketing modes like social media marketing, search marketing and email marketing. digital marketing campaigns have become much more important , it includes of social media marketing ,search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, e-mail direct marketing, display advertising etc.

WHY DIGITAL MARKETING IS IMPORTANT ?

1. Reaches People Where They Spend Their Time & Money

Statistic report clearly indicates that internet user has at least 7 social media accounts in 2019. 97% of the Indian adults under 65 are on social media, the majority are appears on it every day. Hence social media is strongly preferred as a means of customer care. The some top reasons why people say they are on social media is to purchase products to see the advertisements or through the promotion ads.

2. Target your ideal audience

Setting your target market is one of a marketer’s most important tasks. It’s the basic of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Your target audience is not “everyone.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.

3. More Cost-Effective than Traditional Marketing

Traditional marketing has created exposure for thousands of businesses for decades but with digital marketing it is more cheaper and better to use social media marketing for one is able to communicate with the audience in two way format, develop a long term relationship and is also able to quickly promote new products and services.

4. Higher Conversion Rates

conversion rate is the percentage of visitors to your website or landing page that convert ( do what you want them to do). Depending on your business goals, a “conversion” could be almost anything, but here are a few common types of conversions:

Making a purchase
Submitting a form (contact us form, lead gen form, etc)
Calling your business
Engaging with your online chat
Signing up for a subscription (either paid or free—like a newsletter)
Registering on the site
Downloading something (software trial, eBook, mobile app, etc)