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EXAMPLE 1

FROM THE ORIGINS OF WELLNESS TO AN IDYLLIC OFFERING AT WELLNESS CENTRE

The power of inspiration, relaxation, freshness and a wave of positive energy-what is the most effective path to health? Many cultures have developed the concept of wellness and the healing practices connected with it, all grounded in natural water and plant resources. Discover their purpose and benefits, and even try them for yourself. All by visiting the Wellness Centre at Terme Snovik. 

Wellness as a modern health hub – but where does the term come from?

The phrase “wellness centre” evokes relaxation and a sense of well-being. The word wellness combines the English terms well-being and fitness, merging them into the idea of “feeling good” or “being fit.” It refers to a healthy, well-maintained body, flexibility, endurance and psycho-physical balance. A person who is fit and successfully weaves together all three aspects of their being: body, mind and spirit.

The term dates back to the 1960s, when Dr. Halbert Dunn in the USA began researching healthy lifestyles and how to maintain them, looking at health beyond the boundaries of traditional medicine. His key finding was the essential connection between body, mind and spirit. Thus a new paradigm of “health” emerged: a way of living that produces positive effects on both - body and spirit.

Every body is unique, so the concept can’t be "one-size-fits-all". Each person should set their own goals and choose the tools that suit them best to strengthen physical and mental health. At the Terme Snovik Wellness Centre we therefore provide a wide range of activities, all close at hand.

Wellness services and pampering - your body will feel reborn

VARIOUS TYPES OF MASSAGE

Massage is one of the most effective tools for maintaining health and well-being. Developed over centuries in many parts of the world, it now includes countless styles and specialised techniques. Those are broadly grouped into stroking, kneading, rubbing, tapping, shaking and compression. This manual therapy is performed with the hands; techniques differ in philosophy, method and purpose.

Its essence is two-way of giving and receiving. The client provides the therapist with tactile information that eyes can’t see: tissue structure, tension, warmth, perspiration… At the same time the therapist conveys information about themselves through their touch. Whether it feels trustworthy and safe or rough and abrupt through their demeanour (calm, professional, confident or restless). Quality massage demands good technique, skill, emotional maturity and a stable, positive personality.

Becoming an experienced and competent massage therapist is a lifelong process. At Terme Snovik we guarantee professional staff. Choose between classic, relaxing, invigorating, energy, reflex, anti-stress, pain-relief, back-and-leg, hot-stone and many other massages.

• FINNISH, TURKISH AND ICE SAUNAS

The best-known Finnish sauna uses dry heat to detoxify the body. After just a few minutes it stimulates sweating, which renews, cleanses and detoxifies the skin. Sweat expels salt, fatty acids, sugar, cholesterol, and more. 

Did you know our skin has about three million sweat glands? 

They are key to eliminating impurities.

A warm experience likely to become your ritual is the Turkish (steam) sauna, also called a cleansing ritual. First it warms the body; then black soap is used to thoroughly cleanse it and remove dead skin cells. It is called the classic "Arabic hammam" (the word means “warm”).

Cold is just as important as heat. Why? Because cold activates all the body’s self-healing systems. Rubbing with ice prevents unnecessary, unhealthy excessive sweating. You can try this method, known since antiquity, in our ice sauna.

• FACIAL AND BODY CARE

Effective body care delivered through high-quality treatments of your choice. At Terme Snovik you can select facial massage, detox body care, anti-cellulite therapy, body scrubs, various manicures, pedicures and depilation. With proper care and premium cosmetics for men and women of all ages.

• PAIN-RELIEF PHYSIOTHERAPHY

Therapeutic massage for chronic and/or acute pain, especially helpful after injury. Often called pain-relief physiotherapy, it improves muscle-joint function and thus overall fitness. It targets both physical and mental tension, lessens pain, relaxes tight muscles, boosts circulation, stimulates the lymphatic system, improves mobility and generally contributes to better well-being.

• KNEIPP POURINGS, WRAPS AND MASSAGES

It is water-based healing that must take into account skin type, circulation and mental state. Kneipp’s philosophy rests on five pillars, and to water therapy he added carefully selected medicinal plants. At Terme Snovik we also embrace nature and science to provide effective, body-friendly treatment, offering Kneipp massages with various pourings and wraps.

Sebastian Kneipp was born in Bavaria in 1821. Aspiring to be a priest, he turned to hydrotherapy after suffering pneumonia and tuberculosis. It is an 18th-century discipline that not only fascinated him but also improved his health. Hydrotherapy, now commonly called Kneipp, is named after him.

Couples' indulgence with an option of private hire 

Are you so in tune that the idea of being pampered together led you here? Let us create an intimate atmosphere for relaxation and pleasure, because what’s lovelier than indulging as a couple? Take time just for “the two of you”; romance is never out of place.

EXAMPLE 2 (news type)

METAVERSE: A NEW WORLD OF OPPORTUNITIES FOR LUXURY FASHION BRANDS

A virtual world where we can socialize, work, play and, of course, shop. Top-tier labels such as H&M, Gucci, Burberry and Nike are teaming up with video-game designers to launch digital collections for avatars. Is this the future we want to be a part of?

Fashion’s first movers are proving the business case

A fully developed metaverse, an interconnected virtual ecosystem that overlaps with, or offers an alternative to, physical reality remains out of reach for now, limited by current technology. Yet brand experiments with virtual fashion, gaming and NFTs already show how powerful these activities can be for marketing and community-building. Global spend on virtual goods hit about US $110 billion in 2021 and is projected to climb to roughly US $135 billion or more by 2024, growing at a similar pace.

Looking five years ahead, optimistic observers expect consumers to embrace virtual worlds a masse, opening the biggest new opportunity for fashion since the rise of e-commerce. Skeptics counter that the metaverse may stall if technology under-delivers or users simply don’t flock to virtual spaces as bullish business plans assume. Progress will hinge on tech advances, interoperability between virtual environments and social acceptance. Tech players, fashion start-ups and established labels are racing to make immersive virtual experiences a reality - yet the greatest barrier may be consumer reluctance: at least 78 percent of people say they miss physical interaction in the virtual worlds they’ve tried. That hesitation keeps many companies on the sidelines.

Companies driving AR fashion

Online and on social-media platforms, the urge to craft and customise digital identities is high: 70 percent of U.S. consumers from Gen Z to Gen X rate their digital identity as “fairly” or “very” important. Demand for virtual goods is surging in China too, where shoppers are already buying digital assets at scale.

Some firms are turning to augmented reality (AR). DressX, a digital-fashion start-up that sells virtual garments superimposed on photos for social-media posts, has partnered with brands such as H&M to debut digital collections. On gaming platform Roblox, users regularly refresh their avatars with new skins. Gucci sold a virtual version of its Dionysus handbag on Roblox for the equivalent of US $6; resale offers later exceeded US $4,000. Any brand hoping to break into this space will need gaming-industry partners.

Over the next two to five years, fashion houses that invest now in metaverse innovation and marketing could see more than 5 percent of their revenue come from virtual activities. Risks remain, as always with nascent tech. Luxury brands know that plentiful digital goods could dilute their aura of exclusivity, and with AR still maturing they are cautious about maintaining a high-quality user experience.

NFTs as loyalty tokens

In the long run, NFTs will likely serve pragmatic goals - think of them as “loyalty tokens”. Gucci, Adidas and The Hundreds have used NFTs to grant perks such as early access to new NFTs and physical drops, effectively creating membership programs. For now these NFTs are collectible assets: users can’t yet wear them widely in virtual worlds, though they can display them on social-media profiles.

Strategic choices ahead

Just as many early e-commerce ventures failed or pivoted rapidly, some metaverse experiments will flop. Yet fashion’s ties to self-expression, status and creativity put the industry in a strong position to benefit. Executives should shape their metaverse strategies around their company’s digital ambitions and their customers’ goals - because the next era of brand engagement may well be virtual.

EXAMPLE 3

Smart house with a modern custom installation

How is a smart house designed? 

A smart house maintains all the appliances in your home and takes care of the central control system, using modern technology. Ensures the right temperature during heating in winter and cooling in summer. When you're away, all the lights is about to turn off. It also regulates the shades so that the room is not too hot in summer and not too cold in winter. It automatically switches off all unnecessary electrical appliances, automatically switches on outside lights and performs security self-monitoring with alarms and cameras.

Smart installations are best considered during the construction phase, but not necessary. The system provides solutions for monitoring existing electrical installations without special interventions in the construction. Resets are always possible. 

Easy control with the application
A smart home provides safety, comfort, economic and simple management. It works with a web application, whether it is a family home or a commercial building.
- Security:
How many times have you left your home and wondered if you have switched off all of your devices? With our App, you can always check your balance from your phone, tablet or computer. With an alarm system, you will also be safe from burglars and/or fire.
- Comfort:
The ability to manage your devices with an App will make your life easier. A smart home takes care of everything, depending on your preference. Even physically, you can control several things at once only by one switch, and we can arrange the operating system to suit your needs and preferences.
- Energy consumption
With all the information on your consumption, you will save a lot of money and cut unnecessary costs. Smart homes are also environmentally friendly.

The simple goal of a smart home is primarily to reduce energy consumption, increase security and improve comfort. Demand for comfort and safety is increasing nowadays.

Are you interested in this type of installation?

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