Mistake #2: Focusing on Features Instead of Benefits

Now, this one’s a killer, and it’s something I used to do all the time. You spend all this time crafting your funnel, writing your copy, and you end up listing a bunch of features like “10 downloadable PDFs” or “Access to 5 training modules.”

Here’s the problem: No one cares about the features. They care about the benefits. They want to know how your product or service will solve their problem, make their life easier, or help them make more money. Features are just the cherry on top.

The Fix: When you’re writing your copy or planning your funnel, focus on how your offer benefits your audience. How will it improve their life? How will it make them feel? What problem does it solve for them?

And again, if you want some guidance on writing copy that actually converts, you can learn how inside the One Funnel Away Challenge. It’s designed to help you build the right funnel, with the right message, for the right audience. 

Click here to join and watch your funnel game go from zero to hero.

Mistake #3: Ignoring the Follow-Up Sequence

This one hurts because it’s where most people lose a ton of money.

You’ve built your funnel, traffic’s coming in, people are opting in... but then, silence. You’re not hearing back from them. What happened? Did they just vanish?

Here’s the harsh truth: Most people aren’t going to buy from you on the first interaction. In fact, 80% of sales happen after the 5th to 12th point of contact. If you’re not following up, you’re leaving a mountain of cash on the table.

The Fix: Email follow-ups. You’ve got to have an automated email sequence that continues to nurture your leads. This is where ClickFunnels shines because you can easily integrate follow-up funnels that keep your prospects warm, engage them, and eventually convert them.

Need a guide on how to build those email sequences? You’ll get that, and more, in the One Funnel Away Challenge. Click here to sign up and let the magic of automated follow-ups change your business forever.

Mistake #4: Not Testing and Tweaking

If you think you’re going to build a funnel, launch it, and immediately start printing money... I’ve got some bad news. That almost never happens. Funnels aren’t “set it and forget it.” They need to be tested, tweaked, and optimized over time.

The problem? Most new entrepreneurs launch their funnel, get some traffic, and then—if it doesn’t convert like they expect—they just give up or keep doing the same thing.

The Fix: Test and tweak. Check your metrics, track what’s working, and what’s not. Is your opt-in page converting well? Are people dropping off on the sales page? You need to know this stuff.

ClickFunnels makes tracking and split-testing super easy. You can test headlines, offers, layouts—you name it. And if you need help understanding the numbers, the One Funnel Away Challenge walks you through how to read your funnel stats and make data-driven decisions. 

Click here to learn more and start optimizing for success.

Mistake #5: Not Having a Clear Call to Action

This one’s a biggie. You’ve done all the work to get someone into your funnel, but when it comes time for them to take action, they don’t know what to do. Maybe your CTA is buried, maybe it’s not clear, or maybe you’re just too timid in asking for the sale.

Here’s the deal: If you don’t ask your audience to take action, they won’t. Period.

The Fix: Make your call to action crystal clear, and put it in front of them often. Whether it’s “Download the guide,” “Sign up for the webinar,” or “Buy now,” your CTA needs to stand out and be obvious. And don’t be shy—your audience wants you to tell them what to do next.

ClickFunnels makes it easy to set up powerful CTAs that drive action. If you’re still unsure about how to craft the perfect CTA, you can get hands-on coaching through the One Funnel Away Challenge. 

Click here to join and start creating CTAs that convert.