Sales are a top priority for any business. As a Social Media Manager, my role focuses on specific goals like increasing followers, engagement, and reach. These help your brand get noticed by more people, leading to more opportunities for them to connect with the product or services. In fact, 80% of consumers are more likely to buy from brands they follow on social media, so by focusing on this goal, we are creating a path towards more sales.

 We will track things like engagement and reach so you will see early progress but organic social media is more about long-term growth building trust with your audience over time. The longer you stay active, the more you build that momentum which attracts more customers in the long run. Some results may be quick, but the true value comes from consistency.

1. Website Traffic (From Organic Search & Social Media)

   • 0-3 months: 500 - 5,000 visits/month

   • 3-6 months: 5,000 - 20,000 visits/month

   • 6-12+ months: 20,000 - 100,000+ visits/month

Depends on SEO strength, content frequency, and industry competitiveness.

2. Engagement Metrics (Social Media & Blog)

   • Click-Through Rate (CTR): 2-5% (from search or social)

   • Average Time on Page: 1-3 minutes

   • Bounce Rate: 50-80% (varies by niche)

   • Social Media Engagement Rate: 1-5% per post

3. Conversion Rates (Leads, Sales, Signups)

   • Lead Generation (Email Signups, Free Trials, Etc.): 1-5% conversion rate

   • E-commerce Sales (Organic Traffic to Purchase): 0.5-3% conversion rate

   • Service-Based Business (Organic to Inquiry/Consultation): 3-10%

4. SEO Growth (Keyword Ranking & Clicks)

   • Ranking Pages (3-6 months): 10-50 pages indexed

   • Click Growth (Search Console Data): 1,000 - 50,000 clicks/month

(depending on domain authority)