It assists you in driving qualified traffic to your website, maximizing your ROI, improving your organic search rankings, and increasing brand recognition.
URL Optimization
Page speed.
Broken links (internally and externally).
Crawl errors.
Mobile-friendliness.
Sitemap accessibility.
Researching relevant keywords that have strong search volume.
Ensuring the on-page content satisfies the user’s search query and intent.
Building internal links from page to page to create strong connections between content.
Balancing internal links with relevant and reputable outbound links.
Ensuring content on a page is organized well and structured correctly for search engines.
Researching valuable opportunities for link building outreach.
Prioritizing opportunities based on time, effort, and expected return value.
Strategizing outreach (such as email, submissions, forum discussion, etc.).
Tracking new inbound links generated.
Ensuring your organization has listings in most of the prominent locations (especially Google).
Ensuring that your listings are consistent across all channels and sites.
Optimizing your site and content using specific local keywords, like city or state names, where applicable.
Link building with relevant local directories, business organizations, and groups.