SEO (Search Engine Optimization) services are a set of strategies and techniques aimed at improving a website's visibility and ranking on search engine results pages (SERPs). These services are typically offered by SEO agencies, consultants, or in-house experts to help businesses and website owners increase organic (non-paid) traffic to their websites. Here's a description of the key components and activities involved in SEO services: Keyword Research, On-Page SEO, Off-Page SEO, Content Creation and Marketing, Analytics and Reporting, Competitor Analysis, Customization.