For all the brands and businesses, who are aiming to create a digital presence, Search Engine Optimization is the key mantra. In such a scenario as a digital marketing agency, you are entitled to provide a gamut of SEO services to ensure that your client is satisfied.
However, what if you don’t have the bandwidth???
What if you don’t have the technical expertise???
You have a threat of losing out on your client. Isn’t it???
That’s where white label SEO services for agencies come for your aid.
So what exactly are these agencies??
White label SEO services agencies are basically independent entities that provide all SEO services to digital marketing agencies. In other words, digital marketing agencies hire white label SEO service providers and offer all SEO services to their clients as their own. As an agency, it completes you, without your client knowing that the SEO services have been outsourced.
Isn’t it bliss in disguise??? That’s why there has been a huge demand for these agencies. However, before you hire one, you must know how they benefit you and how you should choose one. So, here is a detail of what all you need to know about White Label SEO Services:
How do white label SEO services benefit agencies:
As an agency, you can now be sure of being complete. In short, with white label SEO service providers, you can offer your clients a complete range of SEO services.
SEO services call for expertise and skill. This means, that you need experienced manpower which you may not have in-house. Also, maintaining such a team, irrespective of the business can be a cost. Therefore, having a white label SEO services agency not only solves the problem of experienced manpower but also reduces your overhead cost.
With the support of white label SEO agencies, you can offer your clients customized SEO services. Every client has unique requirements and clients prefer only those agencies who offer customized solutions based on their need. That’s why if you have white label SEO agencies, you can be assured of customization.
As all the SEO related tasks are taken care of by the white label SEO agency, you can focus on building business, pitching to more clients and branding your business.
Now that you know, how white label SEO services benefit you, it’s time to know how to choose amidst the various contenders out in the market:
Look for the team size and experience. Remember that you are looking for a white label SEO agency means that you lack that qualified team. Therefore, the first thing to look at is the size of the team and how qualified they are. Ultimately it’s the expertise that will win your clients.
Look at the gamut of services. Ensure that the agency is capable of providing all the possible SEO agencies. That’s when you can cater to diverse clients and offer complete customization.
Look at the client record. The only way to know how effective and credible they are is to see their previous clients and the works done to them.
Lastly, look for an agency that is capable of providing packages at different price ranges. Every client has a different paying capacity. Therefore, you must be capable of offering SEO services at different price brackets.
With the above pointers, you can be assured of finding your perfect white label SEO services agency. Now that you have found your agency, here is a tentative work process flow:
Sign up procedure. The first step is to sign the agreement of association. The agreement would act as the code of conduct and speak about how the works will be divided.
Announce to the clients: Once you have the agency tied up, it’s time to confidently spread the word in the market that you are capable and ready to offer all SEO services.
Manpower planning: As the projects start flowing and you as the agency are the one interacting with the client, it is your responsibility that you brief your SEO agency about the client, his/her specification, deliverables, and deadlines. In short, you are to define the manpower, skill and targets clearly.
Maintain records: The fact that digital marketing gives the scope to understand the success and response of the campaign and digital through statistics and reports makes it a preferred marketing tool. Therefore, you as an agency must provide the client with reports at regular intervals.
Now that you have an agency on-board, it’s time to know, what are the ideal SEO services:
The first thing that any client would need is a website. Therefore, ensure that the agency provides a complete website report that would speak about what kind of website, content, and design the client must have based on the industry they deal in.
Once the website work starts, keyword search is the next thing that must be part of the services. keyword research is a crucial element that not only defines the website traffic but controls all the digital communication.
Once the digital identity is created, the next service that the white label SEO agency must provide is backlinking. Backlinks define digital visibility.
Once the digital presence is created and functioning, content creation and marketing is crucial. The white label SEO agency must conceptualize, quality check and implement all the content that goes on the client’s digital presence.
At regular intervals, the white label SEO agency must conduct competitor analysis so that the client understands what the competitors are doing and what he/she needs to do to stay relevant.
Out of the wide range of services that encompass SEO services, the above are mandatory services that almost every client would ask for. The rest of the services would depend on the client’s business type, their digital marketing vision, and targets, budgets allocated and the timelines defined. Thus, as an agency, you can call yourself a catalyst who would mesh the client and white label SEO services agency for better brand building.
SOURCE: https://www.digitalagencyreseller.com/blog/complete-knowledge-of-white-label-seo-services/