10 Facts to Consider for E-Commerce Website Development
Did you know? There are almost 2 billion digital buyers globally. Therefore, it is an excellent idea for e-commerce website development. Making a good online store will take your brand out from the crown. Consequently, it involves more than just pretty design, good SEO, and good content. You can develop a catchy and memorable store name for your web home address and create a marketing strategy. When making a custom ecommerce website development, here are the must-have features you need to add to the website.
1. User-Friendly Interface
A user-friendly interface ensures a seamless website interface that helps every user quickly find what they are looking for. This could include clickable images so that a user won't have to seek for a text or autocomplete a function in a search bar. The sole objective of a user-friendly design is to ensure the least number of steps when a user tries to find something on a website.
2. High-Resolution Visual Content
Take product shots with high-resolution cameras from different angles. Make sure to add visual content. The video reviews will help the shoppers to make better decisions. However, it would help if you also considered the page load speed. High-resolution pictures and videos could slow down the page load speed if you are not careful about the technical part.
3. Ensure a Mobile-Friendly Adaptation
As per Hootsuite's Digital Report, 48% of the time spent on the internet is from more than 5 billion mobile devices. This is almost 2/3rds of the world's population. Yet another statistical report shows that 79% of smartphone users bought something from their devices in the last six months. Considering these statistics, adapting a mobile-friendly website design during ecommerce website development cost estimation is crucial.
4. User Reviews
When you have this feature, it helps the customers to share their experience with a product. Whether positive or negative, it helps other users make better shopping decisions. Therefore, it adds credibility to the ecommerce website. Make sure to add a user review section during an ecommerce website development.
5. Website Security & Safety
When it comes to ecommerce website development, no internet user would want to catch a bug while browsing the website. Likewise, no one would wish to put their computer at risk. However, an ecommerce store must deal with volumes of data. Also, many users will register to the site; therefore, the website's safety is crucial for an ecommerce website development. Any breach of data will put your business at risk. Also, an unsecured webpage sends a lousy reputation to Google and other search engines. Not long ago, Google started flagging websites with no SSL certification or HTTPS protocol.
6. Ensure Complete Optimization throughout ECommerce Website Development
When it comes to the bad reputations of websites, Google flags websites that have slow loading speeds. In the past, if people clicked on a link that opened at low speed, they would wait for it and then go back if it didn't do so quickly. Now, they might even stop checking website that has low load speed. Did you know? If the loading speed of a website is higher than five seconds, the probability of bounce rate increases by 90%. This is more reason to think about increasing the optimization to ensure that the site is in top performance.
7. The Search & Filter Functionality
Many people use the search bar even for websites that don't sell anything. Now, if your website does the same thing, too, it should include the advanced search functionality during the ecommerce website development cost estimation. For instance, an advanced feature can be a visual search where the users can upload a photo of an item they like, and the search engine will try to find a similar product, if not the same. You can also add browsing categories because it will help confuse users who don't know what they are looking for and require some inspiration.
8. Payment Options
When you add all the possible payment options during ecommerce website development, it becomes too much for the shoppers. But, on the other hand, offering only one opportunity limits you to the shoppers who use that specific option. Yes, the two main reasons shoppers abandon their carts are unexpected shipping costs and a lengthy checkout process. However, payment methods also play a crucial role in cart abandonment. The most popular payment methods include Apple Pay, PayPal, Google Pay, Amazon Pay, American Express, Stripe, Visa, Masterpass, Square, and Checkout.
9. CMS Integration
The Content Management System helps store and manage all the written and visual content and the marketing documentation in one place. You can add new information, edit, and make changes, all of which automatically reflect on the website once published. The CMS also helps the employees react promptly whenever there are customer tickets.
10. Good Shopping Cart Design
We won't need statistics to show that web users opt for simple yet functional shopping carts. A simple shopping cart includes a few simple steps, but there are ways to enhance the functionality. For instance, you have three types of users: Registered, unregistered, and those who choose to remain guests. In the first step, a user clicks on the shopping cart, and it might ask them to register, log in or buy as a guest.
Users must be automatically redirected to the full baskets once they register or log in. The users should not have to look for the same items repeatedly. You can add a one-step checkout where all the steps will be in one dynamic window, which updates automatically when the user inputs data.
In Conclusion
There is a lot to consider during an ecommerce website development cost, and it's not easy. Therefore, when you choose an ecommerce website development company, you need to be careful. Furthermore, when you hire such a company, you must make sure that you choose one that creates the perfect web store for you in terms of design and functionality.