Digital media has revolutionized how we communicate, organize, and act
in society. Digitalization and its impact on different parts of social life
is the starting point for this course in media sociology.
The new technological possibilities are fertile ground for social actions,
movements, and innovations that have far-reaching consequences
for all of humanity.

The main idea of the paper is to try to understand how simple idea can grow into a global movement and what digital posibilities is possibe to use in this case. We will discuss what the digital is, and how it can affect the social. The research question is to understand what is collective behavior and what is the role of social media in social movement. We will describe what is digital media and how it is helping to realise different ideas and processes. We will give an example of social movement from Estonia and which social media platforms are used. In theoretical chapter we will write about ideas and creativity. What does it mean and how successful products are produced. We will try to discribe how the various mechanisms come together in an overarching theory for how ideas develop. We will try to explore how new ideas are innovated and what influences the course of their development into becoming more broadly accepted.

Digital media have revolutionized the way we communicate, organize and act in society. In this essay, I want to look at a very important and formative environmental movement, Extinction Rebellion, and how it can use social media to its advantage for climate activism. Before that, I will go over the concepts of digital activism, social movements, and the influence of social networks on social movements and explain them in detail. I then link this to theories that were also partially presented in our course.