What Is Digital Marketing? & How To Do It – Beginners Guide


Digital marketing is assigned to audio, videos, photos, or textual content that has been inscribed using a computer and can be transmitted digitally to people.

Digital Marketing refers to making your business grow offline and online. With the advent of marketing, it is now possible for you to turn your product or service into a brand without a huge investment. By Using Digital Marketing you can bring more traffic to your website. Website Traffic refers to the Internet users who come to your website from any source.

Digital Marketing can be divided into two parts one is inbound digital marketing while the other is outbound digital marketing.

Inbound Digital Marketing:

Inbound digital marketing refers to marketing that promotes your business through paid campaigns or unpaid campaigns or organic growth such as Facebook, YouTube, Google search, etc by creating your business page on Facebook or by creating a group or creating a video channel on YouTube.

Outbound Digital Marketing:

Outbound Digital Marketing refers to the marketing in which you grow your business without using the Internet such as TV ads etc.

Some Types Of Digital Marketing:

Content Marketing:

Email Marketing:

Social Media Management:

Target The Right Audience

As I mentioned above, when we talk about AI’s ability to analyze the marketing data, we’re really talking about predictive analysis or the use of technologies to analyze data that should lead to positive results.

Solve For History

So, if you’re targeting the wrong group of people, you could do it better by targeting the right group of people. Just one example, to use recommendation engines from Netflix or Amazon. We’re not sure these algorithms are so smart to create millions of users just from looking at the movie review or the product description, but once you’re able to see something (like the movie review or the product description) and you type the search term (or if you’re using the search engine),


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You can also read:

11 USEFUL Digital Marketing Tools To Grow Your Business

9 Effective Ways to Get More Business Through LinkedIn

How to do Influencer Marketing to Grow Your Business

Tips to Building Strong Relationship With Influencers