2021 was a record year for ad spending, with firms paying 20% more on sponsored commercials than the previous year.

What does this imply for you? It signifies those advertisements are successful for other firms. Now is a good moment to investigate the use of sponsored advertisements as part of your marketing plan.

Google Display is a popular paid ad option that allows you to promote your business on websites all around the world. As a result, we as a digital marketing company in Canada have put together this fast guide on our top Google Display Network tips.

1. Employ a Copywriter

Excellent marketing text is the foundation of high-converting advertising. If you have a brilliant writer on staff, get them to test out different ad text concepts. If you don't have one, get a professional copywriter.

2. Avoid using stock photos

There are some amazing stock websites out there these days, but it doesn't imply you should use stock photography in your advertisement. You run the danger of crafting a PPC ad that resembles another brand or a rival.

Rather, invest in one-of-a-kind professional photographs or custom design graphics.

3. Evaluate Your Ad Performance

The Google Display Network delivers a plethora of information on the performance of your ad. Understanding and interpreting data takes effort, but it is a necessary step in helping to optimize your adverts.

Rapid Boost Marketing's professionals can assist you with this, so contact us for a consultation. To learn more about our digital marketing company in Canada, visit us today!