Orange County digital marketing agency in California has become a powerful growth driver; it drives gains, provides business value and interacts with every aspect of businesses. However, new tactics and technologies vary in use and impact and this creates new challenges for modern sales and marketing leaders. Continue reading to explore some of the most common digital marketing challenges and how to overcome them.

Working with small budgets

One of the biggest concerns in digital marketing is how to stand out against competitors with bigger budgets. This concern can be paired with the feeling that the search algorithms on Google are slightly biased towards brands. Google may deny this but it is true that larger companies have an unfair advantage. I can talk this from personal experience where I was creating an advert in a language that Google claims they don’t accept. Google disapproved the ad on the basis that it was in a language that they don’t allow. A few days later, I saw an ad for a big company in the same language as mine’s running on Google. This means that there was either a mistake on Google’s part or they are simply biased. Here are some solutions to this challenge.

Segment your audience

With any small budget, you can still get positive results from your business marketing. You can get maximum results from your marketing by segmenting your audience. When you break up your target audience into segments, you can market effectively to everyone. Your digital marketing agency in Orange County California can segment your audience by lifestyle, behavior and demographics.

Invest in local

Your business will determine whether a local marketing strategy will work for you. Use useful features such as chat, Q&A or posts to enhance Google My Business page of your business. Make sure that you have claimed your business or listed it on other business directories. This includes local city-specific websites. Use social media to play up your local social presence and post about your local community. You can use these efforts to improve your local digital marketing metrics and rank in mobile search.

Get social specific

You might need to choose your battles wisely if you are struggling with a small marketing budget. Depending on your budget, you might be able to compete on social media. Choose your best-performing channels and dominate them to avoid stress of managing a lot of social media accounts that you cannot manage effectively. You can use paid adverts on social media and connect with influencers.

Clicks but no conversions

Another digital marketing challenge is having a lot of clicks with no conversions. This can be frustrating. Here are some solutions to this challenge.

Audience issues

Your Orange County digital marketing agency in California should work on your audience if you are getting a lot of traffic without conversion. This is a sign that you are targeting the wrong audience. It is true that people want to visit your site but have no intention of buying from you. Maybe the design of your website is not right for the audience visiting your site.