SMMSEARCH

Put your product/service in front of prospects who are actively searching for it right now.

FACT: GOOGLE ADS ARE THE SINGLE MOST EFFECTIVE MARKETING METHOD IN THE HISTORY OF ADVERTISING. HERE’S WHY:

BUYER INTENT

We show your ads ONLY to people that are on Google actively looking to buy your product or service.

TIMING

We deliver your ads to people who are searching on Google RIGHT NOW. Turn on the campaign and the action starts immediately. Could it get any better?

PAY ONLY FOR PERFORMANCE

Google only charge you after a prospect has clicked through to your website or called you – literally you Pay Per Click (PPC). Traditional media and even Facebook simply cannot offer such a great deal.

WE PROVIDE EVERYTHING YOU NEED TO SUCCEED WITH GOOGLE ADS

FULL ACCOUNT SET-UP | WINNING ADS | CORRECT STRATEGY & BUDGET MANAGEMENT | CONTINUAL MONITORING & OPTIMISATION

REACH THE RIGHT PROSPECTS, TELL THE RIGHT STORY, GET THE RIGHT RESULTS

1) FULL ACCOUNT SET-UP

Success starts with all the right technical settings and critically, the right keywords.

We use powerful, professional software for keyword research and organise them into logical groups (called Ad Groups) that relate to your different products, services & website pages.

Keywords connect customers to what they are searching for – your business!

2) WINNING ADS

With traditional media such as magazines you run the same ad to the entire readership, lay out a chunk of change upfront and hope some people see it & respond. Not exactly efficient. Or risk free.

With Google Ads you only show your ad to the person who is actually searching for what you do, you can change which ad displays according to what they are searching for, plus you only pay after they click through. Smarter, no?

For each Ad Group we create attention-getting ads that are tailored to the keyword being searched on and we produce multiple variations to split-test and find the best performers. It’s marketing efficiency on steroids.

Targeted Keywords ✓ + Winning Ad Copy ✓ = Quality Traffic ✓

3) CORRECT STRATEGY & BUDGET MANAGEMENT

Google Ads operates as a competitive auction where companies bid against each other to appear higher up on Google’s search results pages. It’s very easy to burn through money very quickly if you don’t know what you are doing.

At SMMpost we believe in outsmarting, not outspending your competitors with strategies that deliver the absolute maximum return on your ad spend. It’s how we level the playing field for smaller companies.

Don’t Outspend Your Competitors, Outsmart Them.

4) CONTINUAL MONITORING & OPTIMISATION

The ad market for keywords is ever-changing so we continually monitor, optimize & adjust settings using a combination of powerful, (expensive!) tools and applying 20 years of hard won Pay Per Click experience. Here’s a scary thought: we were doing PPC before Google!

Ultimately though, our decisions are data-driven and continual improvement to increase your return on investment is the goal.

Test, Refine, Test Again.

TYPICAL DELIVERY TIMELINE

It can take some time to obtain the necessary data on the average Cost Per Click and optimise the account to find the best settings & ad copy / keyword combinations.

We therefore generally advocate using a low-risk launch strategy with a lowish test budget and focusing on 1 or 2 keyword Ad Groups to start with.

Once the results are in we then progress to rolling out the other Ad Groups to apply the lessons learned and progressively increase your ad spend.

SMMSearch is delivered to the following approximate schedule:

WEEK 1 | Client on-boarding & creative brainstorm by our Google Ads Team

WEEK 2 | Creation of Google Ads account and Keyword research & analysis

WEEK 2-3 | Creation of ad copy, initial test runs & data gathering

WEEK 3 | Analysis & optimisation, preliminary results sent to client

WEEK 3-4 | Campaign review & refinement of account settings, ad copy etc

WEEK 4+ | Ongoing bid management. Repeat process with next Ad Group.

SO WHY USE SMMPOST TO MANAGE YOUR GOOGLE ADS?

20+ years of Pay Per Click experience | We are proud to be Certified by Google | No set-up fees or % of ad spend charged (unlike other agencies) | As much targeted web traffic as you can handle | Affordable fees designed to suit smaller businesses | No contracts, pay as you go month-to-month

BONUS ITEMS

PREMIUM EMAIL SUPPORT

We commit to get back to you within 1 business day with any support that you need.

FREE GROWTH GUIDES

Delivered direct by email, our power-packed Growth Guides provide easily digestible action points that ensure you both understand and implement the essentials for your success with online marketing.

FULL REPORTING

We will provide a monthly report with a complete overview of Google Ads performance and statistics.

Starter Plan

£99 Month

1 Ad Group
5 Different Ad Variations
Up to 25 Search Keywords
Max Google Ad Spend £500 / $650 p/m
Monthly Reporting
Email Support

Growth Plan

£198 Month

3 Ad Groups
15 Different Ad Variations
Up to 75 Search Keywords
Max Google Ad Spend £1000 p/m
Monthly Reporting
Email Support

Power Plan

£297 Month

5 Ad Groups
25 Different Ad Variations
Up to 125 Search Keywords
Max Google Ad Spend £2000 / $2600 p/m
Monthly Reporting
Next Business Day Email Support
Monthly Consultancy Call

Once your order is processed we will send your Joining Form to complete the set-up process.

We require no long term contracts & you may cancel for any reason at any time. Google advertising charges are not included and are paid directly to Google via your credit card.

Service is month-to-month and continues until cancelled. Upon cancellation, service continues until the end of the billing period, no unused portion of the service will be refunded. VAT is added for UK clients only.

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