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Cannonball Bike Run
THE BRIEF
Renowned International motorcycle event Cannonball Bike Run had spent 5 years steadily building a loyal social media following before commissioning SMMPOST to take them to the next level. The brief was simple: increase followers, get more exposure and generate new leads to drive new entrants to the event.
BOOSTED FACEBOOK POST
BOOSTED POST RESULTS
£40 Boost Budget
35,856 People Reached
444 Likes (including 194 Page Likes)
92 Comments
153 Shares
1553 Website Clicks
Cost Per Click (CPC) – £0.025
Advertising results will naturally vary according to your industry, sector, popularity of the offer and competition in the marketplace.
OVERALL RESULTS
RESULTS HIGHLIGHTS
Facebook Followers: +442%
Twitter Followers: +387%
Google+: 19,000+ Page Views
Scoop.it: 11,000+ Page Views
Lead Generation: +312%
NEW REVENUE: £36,920
SMMAD CASE STUDY 1 | MAKANA CHARTERS
SUMMARY
Makana Charters operate a successful boat excursion operation in Hawaii and wanted to increase bookings. SMMPOST developed a 2-stage ad campaign: the 1st stage targeted visitors to the island to drive them to their website & the 2nd re-targeted those visitors with additional video ads on Facebook if they did not buy on the 1st visit.
Example results for Nov 2019 (off season):
Facebook Ad Spend for month: £315.66
People Reached: 3,861
No. of Website Purchases: 14
Total Revenue from Purchases: £7,005.88
Return on Investment (ROI): 22.19
SMMAD CASE STUDY 2 | BOOK A BUILDER
SUMMARY
BookaBuilder is a powerful online marketplace that connects tradesmen with consumers. Their goal was to increase registrations of tradesmen to advertise on the platform. SMMPOST developed a multi-faceted custom campaign that was optimised around conversions (registrations).
The campaign helped them double the size of their business in 2019 and attract a multi-million £ investment:
Annual Facebook Ad Spend: £35,613.06
People Reached: 937,996
No. of New Client Registrations: 8,346
Cost per New Client: £4.27
EXAMPLE POSTS
CONTENT MIX
We practice what we preach and use the same successful formula for posting to our own social media platforms as we do for our clients.
Whilst we tailor the style & content to each individual client the overall mix is everything in our experience. Click here to get a feel for how we mix things up.
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