Google Ads Campaign

• Google Ads Setup

• Campaign: Search Ads, Display Ads, App Promotion Ads

Video Ads- in-stream ads, out-stream ads and bumper ads, 

Lead Ads, Performance Max Ads, Demand Gen Ads.

• Conversion Tracking

• Targeted Keyword Research 

• Negative Keyword Detection

• Targeted Location

• Demographics Setup 

• Attractive Ad Copies 

• Ad Extension

• Optimize & Management 

• Setup Google Analytics 4

• Tracking With GTM and GA4   

• Enhanced Conversion Tracking With User Data 

• GA4 Ecommerce Tracking Using Data Layer (Create data layer for Shopify)

• Setup GA4 Standard Event (Page_view, View_item, Add_To_Cart, Checkout, Purchase and more)

Platform-WordPress (woo-commerce), Shopify. 

Requirements Google Ads

1. Google ad account standard access

2. Website Access for tracking

3. Tag manager access or container access

4. Google Analytics 4 access

5. Image or video

6. Client campaign goal

7. Daily ads budget

8. Targeted location

9. 5 Mother keywords for PPC ads

10. Ad Content

11. WordPress, Shopify access