Before we get into the technical details of why google tracking tools are a must-have. Google Digital Marketing Certification would also like to tell you about a hack for this. Rather than going through all this you can hire someone who will set up Google Analytics and tag manager in 1 hour for you.

Google Analytics’ objective is to create reports and statistics for your website regarding web traffic. This includes the number of visitors on your website on a particular day, the location they were from, which pages were the most popular among the traffic, and how many visitors left without carrying out any action on the site.

With the help of the Marketing Tag, Google tracks these user interactions. To make it work, A GA Tracking Code or GA JavaScript code snippet should be present on and positioned on all the pages of your site. As soon as an interaction between the user and the site takes place, even including a visit or a view, the GA code sends the relevant data to Google Analytics’ servers. The GA tag can be used to track general information like views and session duration, and it can also be used to track specific features the users may use on the site. Custom tags come into play when the need of tracking specific features is to be done, such as in the event of keeping a track on sales or only when a particular action is completed by the visitor on the site.

How Can Google Tag Manager Help You?

To come around this problem, the use of Google Tag Manager is implemented. Google Tag Manager allows you to manage the clutter and mess that is caused by the numerous tags present. It not only manages the clutter but also makes you customize the tags and make them work or fire only on specific conditions and hence easing out and simplifying the work and data. Google Tag Manager is an accessible and free software provided by Google which can manage your Google Analytics tags, marketing tags, event codes, and custom codes. Tag Manager is a very handy and efficient tool. It does not replace Google Analytics but only smoother outs the process. Fromm the old survey of Google Digital Marketing Certification before GTM, each code had to be manually coded on each and every page. GTM allows its user to track and manage all the tags and codes in one place, by offering a Google Tag Manager Account. By the use of GTM, you can also change and edit your tags and codes without really changing the source code and date of your site.

Google Tag Manager is also compatible with other tags apart from Google Analytics, and examples include;

Google Ads Conversion Tag.

Google Ads Re-Marketing Tag.

Facebook Pixel code.

Crazy egg tracking code.

Inspect let tracking code.

Any other custom HTML/JavaScript code.

What are Google Analytics Goals and what importance do they hold?

Google Digital Marketing Certification describe the relationship between GTM and GA is that GTM is the technique or the process of data transfer (interactions such as view counts and other events) while GA is the database where this received information is showed in an arranged observable manner.

Comparison and Conclusion

GTM is a tool for user ease and simplicity. It adds codes and tags, tracks codes and set the conditions when to fire them, and defines rules for them.

GTM acts as a middleman to transfer data between the website and the GA platform without changing the website’s source codes.

By the use of GTM, you can add Google Adds and Facebook Adds or other codes and scripts to your web page. Codes can be manually encrypted into data layers and websites but the use of Google Analytics and Google Tag Manager can enhance and ease your task while giving you efficient and observable data for your needs. Of course, GTA can exist without GA, and GA can exist without GTM, but by using both you can easily configure and edit, remove and modify your codes without the help of web developers.

Goals are high priority interactions and are configured through the GA. GTM is only the sender of data of these interactions to GA. Hence Google Digital Marketing Certification explain the difference between GA and GTM.