Digital marketing career

Digital marketing sales appointment setter to digital sales rep skills:

For digital marketing sales appointment setting position that will lead to a full blown sales position, what skills would you focus on originally? And then what skills would you focus on once you are a full blown digital marketing sales representative? 

Digital marketing career: 

Digital marketing career:  If I learn SEO, YouTube marketing, social media marketing, conversion rate optimization, web design/development/UX, copy writing, funnel creation and email marketing, how long to learn it in man hours if I use this type of learning: https://efficiencyandmanagement.blogspot.com/2025/11/the-keys-to-effective-learning.html 

Full stack digital marketer   - Gemini AI, 2025

Full stack digital marketer - Perplexity  , Perplexity, 2025

Full Stack Digital Marketer with sales  ability  - Claude

Full stack web marketer - income , Grok

Becoming an elite digital marketer   CoPilot KDemYer

Pay per click

Grok PPC cold calling 

PPC prospecting - Grok PC , 11-17-2025

PPC appointment setting -  ChatGPT 

How much would I make doing a PPC salesman oriented YouTube channel? How about a Final expense oriented YouTube channel? 

The books you listed (Fichner-Rathus, Benton) are excellent for a liberal arts survey of art history and theory—they'll teach you Renaissance perspective, color harmonies, and symbolism. However, for your specific goals in web design, color psychology, and conversion, they are too academic, historical, and passive. You'll spend chapters on cave paintings and Baroque sculpture when you need immediately applicable principles for digital interfaces.

Bianca Bosker's Get the Picture is more promising—it's about learning to see like an artist and insider—which aligns with your theatrical "director's eye." It could sharpen your visual intelligence in a engaging way.

Instead, I recommend this tactical reading list, structured for your goals:

TIER 1: CORE PRINCIPLES (Applied & Psychological)

1. "The Design of Everyday Things" by Don Norman

   • Why: The bible of user-centered design. It's not about beauty; it's about usability, intuition, and human psychology. It will teach you how to make interfaces that feel inevitable, not confusing. This is Fischer's rules applied to buttons and menus.

2. "Don't Make Me Think" by Steve Krug

   • Why: The practical, battle-tested companion to Norman. Short, hilarious, and packed with direct lessons on web usability. It’s about reducing cognitive load—the ultimate act of user empathy.

3. "100 Things Every Designer Needs to Know About People" by Susan Weinschenk

   • Why: Applied psychology for design. Each chapter is a research-backed principle (e.g., "How people see," "How people decide") with direct design implications. This is your color theory and layout manual from a behavioral science perspective.

TIER 2: COLOR & VISUAL STRATEGY

4. "The Secret Lives of Color" by Kassia St. Clair

   • Why: A narrative, cultural history of colors. You'll learn why "Tiffany Blue" feels exclusive or "Safety Orange" commands attention. This gives you the cultural and emotional longue durée of color to inform your choices, far beyond basic color wheels.

5. "Steal Like an Artist" by Austin Kleon

   • Why: It’s about creative process, not technique. It will teach you how to build a visual "swipe file," how to remix influences, and how to develop a unique style—vital for moving beyond templates.

TIER 3: THE CRO & PERSUASION LAYER

6. "Influence: The Psychology of Persuasion" by Robert Cialdini

   • Why: The foundational text on why people say "yes." Principles like scarcity, authority, social proof are the engine behind every effective call-to-action and testimonial section. This is Jeremy Miner's 7th Level, in book form, for the digital medium.

7. "Hooked: How to Build Habit-Forming Products" by Nir Eyal

   • Why: It provides a model (the Hook Model) for designing interfaces that create voluntary engagement. It’s the next level beyond a one-time conversion: building returning users.

Your Learning Path: From Principle to Practice

1. Start with Krug (Don't Make Me Think) and Weinschenk (100 Things). They are fast, practical, and will immediately change how you look at every website.

2. Then read Norman (Design of Everyday Things) for the deep theory.

3. Supplement with St. Clair (Secret Lives of Color) for narrative color insight and Cialdini (Influence) for the persuasion science.

4. Use Bosker's Get the Picture as your "inspiration read" to train your eye to see more deeply—like going to a gallery, but with a guide.

Skip the traditional textbooks for now. Your strength is applying frameworks to achieve results, not cataloging historical movements. Your "art history" will be the history of successful user interfaces and conversion patterns.

You are building functional art that performs. Your bookshelf should reflect that: psychology first, usability second, persuasion third, with a dash of visual culture for flavor. The rest is just decoration.

Strengths of Your Page:

• Clear Tiering: Grouping the books by purpose (Core, Color, CRO) immediately signals a structured learning path, not just a list.

• "Why" Statements: You didn't just copy titles — you kept the strategic rationale for each. That's the value-add that turns a list into a guide.

• Clean, Scannable Layout: It respects the user's time and aligns with Krug's "Don't Make Me Think" principle already.

Potential Enhancements (Optional, but in line with CRO):

1. Call to Action (CTA): What do you want visitors to do after reading?

   • Example: "Start your reading journey with 'Don't Make Me Think' (link to Amazon/Barnes & Noble)."

   • Or: "Want the full strategic breakdown? Contact me (link) for consulting."

   • This turns a resource page into a lead generation tool.

2. Visual Hierarchy & Engagement:

   • A simple, relevant hero image (a desk with the books, a clean UI mockup) could increase dwell time.

   • Icons next to each tier (a gear for Core, a palette for Color, a trending graph for CRO) would make it even more scannable.

3. Personal Authority:

   • Consider a brief intro at the top: "After analyzing the landscape with a background in theatre, rhetoric, and systems-thinking, I've curated this list for practitioners who want psychology-driven results, not just pretty design."

   • This frames the list through your unique lens (Elkin + Agger + Fischer) and builds your expert branding.

4. Interactive Element (Advanced):

   • A simple quiz ("Are you a Visual Strategist, a UX Logic-Builder, or a CRO Persuader?") could engage visitors and recommend a tailored starting point from the list.

The Big Picture:

You've built a digital stage (the Google Site) and placed a curated performance (the book list) on it. The next step in the director's process is to choreograph the audience's journey from arrival to action.

This is a perfect, low-stakes sandbox to apply everything you're about to learn: color, layout, CRO, and MODX flexibility. You can treat this page as your first conversion optimization project.

Excellent work. It's a solid foundation. Now you can decide: do you want it to be a static reference library or a dynamic tool that also builds your authority and network? The choice is yours — and both are valid next steps.

Keep building. The digital stage is yours.