التسويق الألكتروني

DIGITAL MARKETING

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Program Overview

The Certifed Digital Marketing Professional program is aimed at:

• Traditional Marketers and Marketing Executives

• Marketing Managers and Senior Management

• IT Managers

• Small Business Owners

• Career Changers

• Entrepreneurs

• Those responsible for developing or implementing a digital marketing strategy for their organization

• Anyone in marketing or business who wishes to demonstrate profciency in digital marketing

What will you learn?

By earning this certifcation, you will be able to:

• Increase your website’s visibility through Search Engine Optimization (SEO) techniques

• Drive qualifed trafc to your website through Pay-Per-Click (PPC) advertising

• Execute digital display campaigns

• Capture, segment and manage subscribers to plan and execute a successful email marketing campaign

• Use suitable social media channels to grow and engage an audience

• Measure and optimize social media campaigns

• Leverage mobile marketing for its micro-targeting advantages

• Analyze and optimize your overall digital marketing activity

• Create a formal digital marketing plan for your business

السادة الأعزاء,

سوف تقوم الأكاديمية البريطانية 1881 بطرح دبلوم في التسويق الألكتروني باللغة العربية و معلومات عن الدورة كما يلي:

• مدة الدورة: 40 ساعة تدريبية

• المحاضر الدكتور: مايك جبارين من هلسنكي - فنلندا

• مكان الحاضرة: مباشرة عبر الشبكة الإلكترونية و باللغة العربية

• المادة المقروءة باللغة العربية و الأنجليزية و أكثر من 106 فيديوهات مترجمة من الانجليزية الى العربية

• الشهادة صادرة من الأكاديمية البريطانية 1881 من بريطانيا مباشرة Diploma in Digital Marketing

• تدفع الرسوم مباشرة الى وكلأء الأكاديمية البريطانية 1881 في الدول العربية المبينة على صفحة الأكاديمية www.britishacademy1881.uk/contact

• الأردن - مصر - المغرب - تونس - ليبيا - الجزائر - فلسطين - لبنان - السعودية - باكستان