My Name is Manoj Singh Negi having 13+ Years experience in Digital Marketing and I am an Experienced Digital Marketer. I have designed my own set of SEO, PPC and Analytics Methodologies to help clients improve their online business. I am based in New Delhi (India), however work with worldwide clients.
Specialties:
* Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Optimisation (SMO)
* Expertise in handling various SEO and SMO tools.
* Assist in Keyword discovery and expansion
* Expertise in analysing website structure, link structure, content and document optimization & recommendations.
* Able to work with other Internet Marketing tools like: Affiliate Marketing etc.
* Can easily adept to any new implementation.
Inspire others to work with honestly.
Search Engine Optimization (SEO):
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1> Plan SEO website assessments and provide recommendations (Designers, Developers, Content writers, SEO’s and Linkbuilders) thereby leading to more and fruitful results.
2> Keenly planning, reviewing and managing all On-Page and Off-Page optimization factors including page Title Meta tags, Image Alt tags, Web Content, and many more etc.
3> Continuously analyzing and monitoring trends in search engine industry and updating myself on regular basis in order to cope with the latest trends and techniques.
4> Working with web designers and researching the market trends to create landing pages for more conversions.
5> Creating of customized XML sitemaps (both light and for robust websites).
6> Off-page and On-page optimization factors (focusing Google and Yahoo search engines).
7> Creation of customized robots.txt, sitemap.xml, urllist.txt, 404 pages.
7> Dynamic URL Rewriting techniques and its implementations with developers. (for SEO of Dynamic sites)
8> Optimizing flash websites for indexing and rankings.
Social Media Marketing (SMO):
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1> Manage and review the efforts from ground level for social media outlets such as: blogging, discussion message boards, social network portals, video networks, etc.
2> Manage several social networking communities over various social network giants including Myspace, Facebook, Twitter, Linkedin etc.
3> Planning and implementing the social bookmarking campaigns via blogs, RSS etc.
4> RSS Feeds (Creation/Submissions).
5> Blogs (Creation/Submissions).
Pay Per Click (PPC)
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1> Prepare Strategy and setup Campaign proposals on Paid platform. (AdWords, Bing, & Facebook)
2> Initial & Competitive site Analysis
3> Campaign Setup - Search, Display, Re-marketing, Google Shopping
4> Improve Adgroup Structure for better relevancy and performance.
5> Positive & Negative Keywords Research & Analysis
6> Improve Quality Score
7> PPC Bid Management on the basis of Market Area
8> Adcopy Writing & Split Testing
9> Landing Page Analysis, Testing & Recommendation
10> Test and Offer New Strategies & Recommendation (such as Ad Extensions, Re-marketing, Category Targeting etc.)
11> Familiar with Google Analytics
12> Optimization & Management of campaigns on various platforms.
13> Device Targeting, Improve ROI, Conversion Rate, CTR, QS
14> Monitoring Campaigns & Reporting
15> AdWords Editor
16> Bing Editor