Digital Download Trends 2023

The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as smartphones, video games and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more.

The story is similar with their top challenges to digitizing supply chains, with nearly half choosing budget constraints. In our experience, an unclear or poorly articulated business case is often the bigger problem than a lack of budget. Even so, executives rank all other challenges much lower, including difficulty getting employees and teams to work differently (31% rank it as a top-three challenge) and difficulty attracting, developing and retaining the "digital native" talent needed to transform their supply chain (25%).

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Similarly, those with sole responsibility are more likely than those who share influence to say their companies have already developed digital supply chain capabilities for various ESG areas, particularly environmental actions like recycling, responsible disposal of returned products and setting and meeting net zero goals.

We predict that upper-funnel ads will drive digital ad spending gains. Although search remains a larger contributor to ad spending than video, the latter is where the budgets are shifting. This is true across a range of platforms and publishers, including CTV services, retailers, and even social networks, where video ads sit higher in the purchase funnel than do other formats.

Ad-supported video-on-demand (AVOD) viewership is growing. There will be 164.0 million US AVOD viewers in 2025, up from 127.7 million this year. These figures represent increases relative to key metrics such as OTT video service users, digital video viewers, internet users, and the general population.

This report provides an overview of trends and developments in ICT infrastructure, access and use in the Americas region, which includes 35 Member States and is home to a population of 1 billion people.

To help executives track the latest developments, the McKinsey Technology Council has once again identified and interpreted the most significant technology trends unfolding today. While many trends are in the early stages of adoption and scale, executives can use this research to plan ahead by developing an understanding of potential use cases and pinpointing the critical skills needed as they hire or upskill talent to bring these opportunities to fruition.

Small multiples of 15 slope charts show the number of job postings in different fields related to tech trends from 2021 to 2022. Overall growth of all fields combined was about 400,000 jobs, with applied AI having the most job postings in 2022 and experiencing a 6% increase from 2021. Next-generation software development had the second-highest number of job postings in 2022 and had 29% growth from 2021. Other categories shown, from most job postings to least in 2022, are as follows: cloud and edge computing, trust architecture and digital identity, future of mobility, electrification and renewables, climate tech beyond electrification and renewables, advanced connectivity, immersive-reality technologies, industrializing machine learning, Web3, future of bioengineering, future of space technologies, generative AI, and quantum technologies.

Leaders also know that to improve their customer experience they must reduce friction in how employees connect with each other and do work. Respondents ranked poor integration between technology systems, workflow issues, and a lack of digital skills as their top internal barriers to delivering excellent customer experiences. In response, 59 percent of digital leaders are investing in talent and training to make their teams more productive.

The early days of COVID-19 cemented the relationship between marketing and IT leaders, whose teams needed to align overnight and transform customer experiences for the realities of a digital world. As customer behaviors continue to change at breakneck speed, CMOs and CIOs must collaborate even more closely to combine customer experience and digital strategies with new levels of creativity and innovation.

Finally, there is an agreement among digital leaders that personalization at scale is their primary imperative for 2022, and that they need a combination of integrated data, insight-focused analytics, and marketing automation to deliver. Nearly 60 percent of senior executives rank data and insights as their top technological priority for the year ahead.

From reaching Gen Z to leveling up your social selling game, this guide has all the insights you need to create a well-informed social strategy now and in the future. It also covers the latest trends in digital advertising and internet use. Sell more, reach the right audience, and boost engagement by staying in the know.

Looking to stay on top of the latest news and trends? With MyDeloitte you'll never miss out on the information you need to lead. Simply link your email or social profile and select the newsletters and alerts that matter most to you.

Deloitte's Center for Technology, Media & Telecommunications (TMT) conducts research and develops insights to help business leaders see their options more clearly. Beneath the surface of new technologies and trends, the TMT Center's research can help executives simplify complex business issues and frame smart questions. The TMT Center can help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving TMT landscape.

Charities need to mitigate against a funding shortfall. One option, as we have shown in our fundraising trends article, is to practice income diversity, finding new ways to raise funds and not simply relying on tried and tested (and often diminishing) channels. But digital provides another opportunity.

In times of economic hardship, digital becomes essential. Indeed, according to Lloyds Bank UK Digital Index, digitally aware charities are 28% more likely to report an increase in turnover or funding than less digital charities. And more than half of charities cite cost saving as an advantage of digital.

For many charities, simply saving money for themselves and services users on simple things such as travel costs has become essential. Digital allows users to gain similar access to services with less expenditure, so it is likely we will see an even greater adoption of digital solutions in 2023.

Charities need to stay ahead of the trends. They need to prepare for the challenges that are expected in 2023. They need to tackle the cost-of-living crisis, embrace sustainability, diversify socials, and adopt new and emerging tech that will improve operations and broadly give a boost to the organisation.

Opportunities to win inventory with reduced competition and costs of traffic are up fairly significantly. We have seen an increase in digital impressions won of 9% and an increase in video impressions of 350% with the same or reduced budgets.

More than any time in history, people are at home, online and engaging with interesting content that proves to be informative. Big things can be accomplished by leveraging digital communications in a strategic way to reach these home bound individuals.

The third trend enabling digital commerce growth is online marketplaces. This trend exploded during the onset of the pandemic and has only seen continued growth since then. Launching an online marketplace allows brands to drive customer loyalty by:

Our final featured trend is the newest and most leading-edge of them all: metaverse commerce. With the metaverse finally coming into its own, the blurred line between the digital and physical worlds can open new realms of opportunity for customer connection and brand experiences. Examples of opportunities include immersive hybrid events, virtual try-ons, and exclusive loyalty program rewards within the metaverse. Successful commerce leaders are identifying the right entry points and investments to connect metaverse initiatives with real-world growth.

Technology today is evolving at a rapid pace, enabling faster change and progress, causing an acceleration of the rate of change. However, it is not only technology trends and emerging technologies that are evolving, a lot more has changed, making IT professionals realize that their role will not stay the same in the contactless world tomorrow. And an IT professional in 2024 will constantly be learning, unlearning, and relearning (out of necessity, if not desire).

Generative AI, a cutting-edge technology, has revolutionized various industries by enabling machines to create content that resembles human-generated work. It encompasses a wide range of applications, from text generation to image synthesis and even music composition. After mastering generative AI, individuals can pursue exciting job roles in fields such as artificial intelligence research, data science, and creative industries. The ever-expanding applications of generative AI promise a bright future for those who master this technology, offering opportunities to shape how we interact and create content in the digital age. Some of the top job roles include:

Artificial intelligence has played an essential role in making our world smarter and smoother. It is not just simulating humans but going the extra mile to make our lives hassle-free and simpler. These smarter devices are here to stay in 2024 and even further, as data scientists are working on AI home robots, appliances, work devices, wearables, and so much more! Almost every job needs smart software applications to make our work life more manageable. Smarter devices are another addition to the IT industry that is of high requirement and demand as more companies transform into digital spaces. Almost every higher-level job requires good IT and automation proficiency to thrive. Here are the best jobs you can venture into:

Artificial Intelligence, or AI, has already received a lot of buzz in the past decade. Still, it continues to be one of the new technology trends because of its notable effects on how we live, work and play are only in the early stages. AI is already known for its superiority in image and speech recognition, navigation apps, smartphone personal assistants, ride-sharing apps and so much more. e24fc04721