Digital describes electronic technology that generates, stores and processes data in terms of positive and nonpositive states. Positive is expressed or represented by the number 1 and nonpositive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0s and 1s. Each of these state digits is referred to as a bit; a string of bits that a computer can address individually as a group is a byte.

Before the digital age, electronic transmission was limited to analog technology, which conveys data as electronic signals of varying frequency or amplitude added to carrier waves of a given frequency. Broadcast and phone transmission have conventionally used analog technology.


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The word digital can also, more broadly, apply to anything that's represented or processed by means of digital technology, such as virtual reality, audiobooks, digital music, mobile apps, digital art, digital communication, digital media, podcasts and digital marketing.

Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission. A modem is used to convert the digital information in computers to analog signals for phone lines and to convert analog phone signals to digital information for computers.

Communication through digital technology can also include a wide range of communication channels such as email, text messaging, social media marketing, video conferencing, instant messaging, e-commerce and collaboration tools.

As the digital landscape evolves, the significance of digital transformation continues to rise. Review this in-depth guide to learn the fundamentals of digital transformation and see how businesses can embrace it successfully.

Being digital requires being open to reexamining your entire way of doing business and understanding where the new frontiers of value are. For some companies, capturing new frontiers may be about developing entirely new businesses in adjacent categories; for others, it may be about identifying and going after new value pools in existing sectors.

At the same time, being digital means being closely attuned to how customer decision journeys are evolving in the broadest sense. That means understanding how customer behaviors and expectations are developing inside and outside your business, as well as outside your sector, which is crucial to getting ahead of trends that can deliver or destroy value.

Contextual interactivity. This means analyzing how a consumer is interacting with a brand and modifying those interactions to improve the customer experience. For example, the content and experience may adapt as a customer shifts from a mobile phone to a laptop or from evaluating a brand to making a purchasing decision. The rising number of customer interactions generates a stream of intelligence that allows brands to make better decisions about what their customers want. And the rapid rise of wearable technology and the Internet of Things represents the latest wave of touchpoints that will enable companies to blend digital and physical experiences even more.

Digital is about unlocking growth now. How companies might interpret or act on that definition will vary, but having a clear understanding of what digital means allows business leaders to develop a shared vision of how it can be used to capture value.

pertaining to, noting, or making use of computers and computerized technologies, including the internet: We are living in an increasingly digital world.Digital activism uses social media to achieve political reform.His blog is a great example of digital journalism.Digital technology has revolutionized the music industry.

Computer Science Representing or operating on data or information in numerical form. A digital clock uses a series of changing digits to represent time at discrete intervals, for example, every second. Modern computers rely on digital processing techniques, in which both data and the instructions for manipulating data are represented as binary numbers. Compare analog. See also logic gate.

Digital Art and Meaning offers close readings of varied examples from genres of digital art, including kinetic concrete poetry, computer-generated text, interactive installation, mapping art, and information sculpture. Roberto Simanowski combines these illuminating explanations with a theoretical discussion employing art philosophy and history to achieve a deeper understanding of each example of digital art and of the genre as a whole.

Against an aesthetic thought that privileges erotics over hermeneutics and performative presence over meaning, Roberto Simanowski demonstrates in critical detail how the web has not spelt the end of interpretation, but has complicated it. Mobilizing the history and theory of the avant-garde from Apollinaire and Dada to situationsim and aleatoric poetry, he analyzes salient examples of digital art and literature, engaging with the ways in which code and programming, hypertext, collaborative writing, and interactive installations challenge notions of authorship and audience, reading and writing. A major work on the aesthetics of the digital media by a superb close reader who cuts across literary and media studies and opens up new dimensions for the humanities. A must read for programmers and humanists, engineers and artists alike.

In a world increasingly dominated by the digital, the critical response to digital art generally ranges from hype to counterhype. Popular writing about specific artworks seldom goes beyond promoting a given piece and explaining how it operates, while scholars and critics remain unsure about how to interpret and evaluate them. This is where Roberto Simanowski intervenes, demonstrating how such critical work can be done.

Simanowski combines these illuminating explanations with a theoretical discussion that employs art philosophy and history to achieve a deeper understanding of each particular example of digital art and, ultimately, of the genre as a whole.


In a tightly interlocked set of readings of representative works ranging from concrete poetry to interactive installations, Roberto Simanowski makes a compelling case for a re-fashioned semiotic analysis that attends to the meaning produced by the formal intricacies of the work itself as well as by external processes of production and reception. In Simanowski, digital art finds the thoughtful, incisive, and erudite reader it truly deserves.

A passive digital footprint is created when information is collected about the user without them being aware that this is happening. For example, this occurs when websites collect information about how many times users visit, where they come from, and their IP address. This is a hidden process, which users may not realize is taking place. Other examples of passive footprints include social networking sites and advertisers using your likes, shares, and comments to profile you and target you with specific content.

For these reasons, it is worth considering what your digital footprint says about you. Many people try to manage their digital footprint by being cautious about their online activities to control the data that can be gathered in the first place.

What you post or say online sends a message about who you are, as does what others reveal about you. Aspects of your digital footprint, such as uploaded photographs, blog comments, YouTube videos, and Facebook posts, might not portray the way you would like to be seen. Create a positive digital footprint by posting only those things that contribute to the image of you that you want others to see.

Using a virtual private network, or VPN, can help safeguard your digital footprint. This is because VPNs mask your IP address which makes your online actions virtually untraceable. This protects your privacy online and can prevent websites from installing cookies that track your internet browsing history. Kaspersky VPN Secure Connection enables you to have a secure connection between your device and an internet server that no one can monitor or access the data you are exchanging.

In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker.[1] This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.[2]

Digital media platforms, such as YouTube, Vimeo, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020.[3] A contributing factor to its part in what is commonly referred to as the digital revolution can be attributed to the use of interconnectivity.[4] 17dc91bb1f

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