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On-page and off-page SEO
Keyword research
Link building and backlink strategies
Understanding SEO analytics
SEM (Search Engine Marketing) and Google Ads
SEM (Search Engine Marketing) and Google Ads
Setting up and managing Google Ads campaigns
Understanding PPC (pay-per-click) advertising
Bidding strategies and budget management
Content Writting
Content Writting
Content creation strategies
Blog writing, email newsletters, and content distribution
Content management tools (like WordPress)
Email Marketing
Email Marketing
List building and segmentation
Crafting effective email campaigns
Understanding automation and tracking metrics
Web Analytics
Web Analytics
Introduction to Google Analytics
Tracking user behavior on websites
Conversions, user flow, and A/B testing
Affiliate Marketing
Affiliate Marketing
Understanding affiliate networks
Partnering with influencers and bloggers
Tracking affiliate conversions
Mobile Marketing
Mobile Marketing
Mobile SEO and app-based marketing
SMS and push notifications
Mobile ad formats and engagement strategies
Marketing Strategy and Planning
Marketing Strategy and Planning
Creating a digital marketing strategy and roadmap
Customer journey and sales funnel optimization
Brand positioning and unique value propositions
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