Ask Mr. D - ECommerce Sales

Dear Mr. D,

After spending about a year as an

affiliate for other companies, I have

come up with my own product.

My product is similar to one that I

was selling as an affiliate. I made

real good money selling this product

as an affiliate, but my product, which

I think is superior to that one, is not

selling hardly at all.

My price is the same and I am getting

a lot of traffic, but as I said, very few

sales. Can you please take a look at

my website and see if I have a problem

there? Something is wrong.

Signed,

No Sales

____________________

Dear No Sales,

There is an old adage in sales, don't

sell the steak - sell the sizzle.

Your site does a good job of describing

your product. That is what's meant by

selling the steak. But, it falls short on

selling the benefits a buyer will gain

by using your product. That is called

selling the sizzle.

People are not interested in your product

or service per se, they are only interested

in what the product or service will do for

them. How will they benefit from using your

product or service.

You need to rewrite your sales copy to

let your visitors know how they will benefit

from buying and using your product. Paint

them a verbal picture of how they will be

better off once they have that product.

You said you had done well selling this

type of product as an affiliate. I suggest

you take a look at that website to see

how they do it. I'm not suggesting you

copy their site, but just get a few ideas.

I wish you the best.

Signed,

Mr. D

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