Dietary Supplements Industry Size, Share, Report Analysis by 2032

Government efforts to promote the development of herbal and plant-based supplements further strengthen market prospects. For example, in March 2021, India’s Ministry of AYUSH implemented the National AYUSH Mission (NAM), a centrally sponsored scheme that provides subsidies of 30%, 50%, and 75% for cultivating around 140 varieties of medicinal and herbal plants.

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Segmentation Insights

Vitamins dominate the type segment owing to their critical role in preventing nutrient deficiencies and supporting overall metabolic function. Tablets remain the most widely used form because they are cost-effective, long-lasting, and easy to package, store, and transport. General health applications continue to lead the market, driven by consumers’ growing preference for preventive healthcare and everyday wellness maintenance. Adults constitute the primary user group, supported by rising fitness awareness and the adoption of healthier lifestyles. Pharmacies remain the key distribution channel, as consumers frequently seek professional guidance before purchasing supplements.

Market Drivers and Challenges

The market’s expansion is primarily driven by a global shift toward preventive healthcare. With chronic diseases and age-related health concerns on the rise, consumers are increasingly adopting supplements to strengthen immunity and promote long-term well-being. Advancements in R&D and innovations by both established brands and new entrants have also led to customized formulations tailored to specific nutritional needs, lifestyles, and age groups.

Despite strong growth potential, high product prices remain a major barrier—particularly in cost-sensitive markets—limiting regular usage and access for a broader consumer base.

Regional Outlook

Asia Pacific: Market Leader

Asia Pacific is expected to retain its dominant position, registering a CAGR of 8.50% through 2032. The region’s rise is supported by growing health awareness, increased use of nutritional supplements, and supportive government initiatives that encourage the production of herbal and natural supplements.

North America: Steady and Established Market

North America continues to show stable growth due to the high prevalence of lifestyle-related diseases such as obesity, cardiovascular disorders, and diabetes. These conditions are encouraging consumers to incorporate dietary supplements into their daily routines for better health management.

Competitive Landscape

The global dietary supplements market features a mix of prominent international companies and strong regional players. Leading brands are focusing on product innovation, expanding their range of offerings, and strengthening their global footprint. Key strategies include scaling up production, targeted promotional activities, and mergers or acquisitions to address rising global demand effectively.

Nestlé S.A., for instance, continues to enhance its presence and expand its nutritional supplements portfolio through increased investments in functional wellness products.

Key Companies Profiled

• Amway Corp (U.S.)

• Abbott (U.S.)

• Nestlé S.A. (Switzerland)

• Herbalife Nutrition Ltd. (U.S.)

• Archer Daniels Midland Company (U.S.)

• Glanbia Nutritionals (U.S.)

• Otsuka Holdings Co. Ltd. (Japan)

• Arkopharma (France)

• Pfizer Inc. (U.S.)

• GlaxoSmithKline plc (U.K.)

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Recent Developments

• November 2023: Abbott introduced a new version of PediaSure featuring its proprietary Nutri-Pull system. The updated formula includes essential nutrients such as vitamins C, D, and K2, along with casein phosphopeptides (CPPs), designed to enhance nutrient absorption and support children’s overall growth and nutritional development.