A wayfinding or signage system should have a clear and logical hierarchy of information, based on the user journey and the level of detail. A common way to structure the hierarchy is to use four types of signs: identification, direction, orientation, and regulation 

 A large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. 

Environmental graphic design, or EGD, is a multidisciplinary field of design in which the disciplines of graphic design, architecture, art, lighting, landscape, and other fields are utilized as a way to enhance the user experience through the visual translation of ideas in the built environment. 

The process of creating and designing layouts for things like newspapers, magazines, books, and the online equivalent to those. It includes elements like images, typography, and designers consider things like size and color to make publications attractive, eye-catching, and easy to take in.