My Journey
My Journey
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Life's a highway - accelerate with purpose
Life's a highway - accelerate with purpose
I’m a Sydney-based Marketing & Communications Professional with over 6.5 years’ experience delivering impactful, data-driven campaigns across banking + financial services, travel & tourism, property and not-for-profit sectors. Blending creative strategy with technical capability, I specialise in CRM, digital marketing, Salesforce platforms, and end-to-end campaign execution.
I’m a Sydney-based Marketing & Communications Professional with over 6.5 years’ experience delivering impactful, data-driven campaigns across banking + financial services, travel & tourism, property and not-for-profit sectors. Blending creative strategy with technical capability, I specialise in CRM, digital marketing, Salesforce platforms, and end-to-end campaign execution.
I’ve worked with brands including Resimac Group, 26 Degrees Global Markets, American Express, IOOF and Halo Technologies, consistently transforming strategic insights into measurable results—whether boosting conversions, elevating brand visibility, or improving customer experience through smarter automation.
I’ve worked with brands including Resimac Group, 26 Degrees Global Markets, American Express, IOOF and Halo Technologies, consistently transforming strategic insights into measurable results—whether boosting conversions, elevating brand visibility, or improving customer experience through smarter automation.
Beyond my marketing experience, I’m recognised as a Salesforce SME, with hands-on capability on Salesforce Marketing Cloud, Pardot, and CRM integrations. I enjoy bridging the gap between creativity and technology—optimising journeys, analysing performance, and designing experiences that genuinely move the needle.
Beyond my marketing experience, I’m recognised as a Salesforce SME, with hands-on capability on Salesforce Marketing Cloud, Pardot, and CRM integrations. I enjoy bridging the gap between creativity and technology—optimising journeys, analysing performance, and designing experiences that genuinely move the needle.
Previous Companies
Previous Companies
Work Achievements
Work Achievements
Tenure:
11/2023 - 2/2024
11/2023 - 2/2024
Company:
Resimac Group
Position:
Marketing Specialist
Key Achievement:
Successful launch of a new mobile app with key messaging tailored around the different APAC regions as part of the launch process
Tenure:
5/2023 - 10/2023
5/2023 - 10/2023
Company:
26 Degrees Global Markets
Position:
Marketing Manager
Key Achievement:
Successful brand uplift of all company collateral (both online and offline) with optimum media press engagement on launch day: https://www.26degreesglobalmarkets.com
Tenure:
10/2022 - 3/2023
10/2022 - 3/2023
Company:
Halo Technologies
Position:
B2B Marketing Manager
Key Achievement:
Successful launch of a 3-month limited time offer via a landing page, 3-part eDM journey and regular social media posts followed by tracking results via HubSpot and recording the number of lead/prospect conversions, website/landing page impressions and eDM metrics which was a success through traction and performance
Tenure:
10/2021 - 10/2022
10/2021 - 10/2022
Company:
American Express
Position:
Assistant Marketing Manager
Key Achievement:
Heavily involved in managing improvement for sales leads processes one of which was to create an e-Learning module for new sales team members during onboarding and experience an interactive induction into the small business services and member get member program and ultimately seeing that developing into a successful onboarding journey, created an automated Heat Map solution on Salesforce for internal sales team and their MGM incentivised competitions optimised from a manual Heat Map and sending out weekly emails updates
Tenure:
10/2017 - 10/2021
Company:
IOOF
Position:
Marketing Coordinator
Key Achievement:
Full review and optimisation of the quarterly newsletter distribution process which involved multiple teams with different expectations around SLAs so it was timely when the new process guide was created, distributed and adopted by each team
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