About

Creative Leadership | Brand Strategy | Creative Operations

Creative leader with 15+ years driving enterprise rebrands, high-visibility campaigns, and scalable creative operations across healthcare, nonprofit, and national associations. Known for transforming fragmented brand ecosystems into cohesive, high-performing systems that strengthen recognition, streamline workflows, and lift engagement across digital, print, and experiential channels. Expert at leading cross-functional creative teams, partnering with executives, and delivering measurable results that advance organizational strategy.

Email: Rocelyn.Dunston@gmail.com
Linkedin: www.linkedin.com/in/rocelyndunston

Core Skills:

Creative direction • Art direction • Brand strategy • Visual identity systems • Multi-channel campaigns • Cross-functional collaboration • Stakeholder engagement • Creative operations • Workflow optimization • Process improvement • Team leadership • Mentorship • Project management • Digital design • Accessibility (WCAG) • UI/UX foundations • Website redesign • Vendor management • Executive partnership • Content development • Pre- and post-production photography

Technical Skills:

Adobe Creative Suite • Canva • Asana • Jira • Trello • Smartsheet • Basecamp • Google Workspace • Microsoft Office • ChatGPT • WordPress • Squarespace

Education

[ 2013 – 2015 ]
The University of the Incarnate Word
Master of Arts in Administration
Communication Arts concentration

[ 2002 – 2007 ]
Texas State University at San Marcos
Communication Design

[ 2002 – 2006 ]
Texas State University at San Marcos
Digital Photographic Imaging

Certification

Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign
Adobe

Asana Workflow Specialist Certificate
In Progress — Asana

Project Management + AI Certificate
In Progress - Texas Executive Education at UT Austin

Poynter - Cronkite Certificate Program for Adjunct Faculty
Arizona State University

Strategic Leadership Certificate Program
PayrollOrg