About

Art Direction | Visual Branding | Photography

With over a decade of experience, I am a seasoned creative art and marketing professional skilled in various aspects of design and creative processes. I excel in crafting impactful marketing materials, defining brand identities, and creating compelling print and digital designs. Known for meeting stringent deadlines and fostering effective communication across cross-functional teams, I possess exceptional administrative and project management capabilities. I take a hands-on approach in guiding designers, collaborating closely with clients, and transforming creative concepts into reality. Continuously staying abreast of the latest trends and practices in the design industry underscores my commitment to delivering innovative solutions.

Phone: (210)683-2795
Email: Rocelyn.Dunston@gmail.com
Linkedin: www.linkedin.com/in/rocelyndunston

SNAPSHOT OF CAREER HIGHLIGHTS

Spearheaded the global rebranding of American Payroll Association to PayrollOrg, transforming its identity to align with market trends and exceed the expectations of over 20,000 members
Art Directed the swift transformation of Payroll Congress from an in-person to a virtual conference in just two months during COVID, delivering an outstanding and immersive experience for 1,500 attendees
Led the creative team in transforming the PayrollOrg, MEET Las Vegas, and Payroll Congress websites with cutting-edge designs, dramatically enhancing their modern appeal and user engagement
Designed and launched UT Medicine’s inaugural brand, significantly elevating its market presence and identity

Work Experience

[ June 2017 - Present ]
PayrollOrg
Art Director

[ December 2013 - May 2017 ]
UT Health San Antonio
Creative Director

[ June 2008 - December 2013 ]
UT Health San Antonio
Graphic Designer - Intermediate

[ February 2008 - May 2008 ]
Wickley Interactive
Graphic Designer

Professional Experience

[ Spring 2015 - Fall 2023 ]
Texas A&M University San Antonio
Adjunct Faculty

[ 2007 - Present ]
ARA Photography LLC
Owner and Photographer

SKILLSET

Adobe Creative Suite CC InDesign, Photoshop, Illustrator

Creative Strategy & Development

Project management systems Asana, Trello, Basecamp, Jira and Smartsheet

Branding / Product Art / Brand Development

Some experience with HTML

Experienced in designing for mobile, tablet, and desktop Responsive design, iOS App Design

Designing/Developing/Using CMS Wordpress, Hubspot, Squarespace

Photography Pre and Post Production

Proficient with MAC & PC

Education

[ 2013 – 2015 ]
The University of the Incarnate Word
Master of Arts in Administration
Communication Arts concentration

[ 2002 – 2007 ]
Texas State University at San Marcos
Communication Design

[ 2002 – 2006 ]
Texas State University at San Marcos
Digital Photographic Imaging

Certification

Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign
Adobe

Arizona State University
Poynter - Cronkite Certificate Program for Adjunct Faculty

American Payroll Association
Strategic Leadership Certificate Program