The features in Pinterest are specifically designed in a way that makes marketing easy. They include;

Pinterest analytics

Pinterest analytics is a feature that generates comprehensive statistics on specific website traffic. It provides data such as pins, pinners, repins and repinners. It collects data that shows changes within a specific time. This will help a marketer know if a particular product is popular on certain day or if it is losing or gaining popularity.

Rich Pins

A pin is an image that has been linked to a website or uploaded. Rich pins are loaded with more information than the average pins. Rich pins enhance the customers experience while browsing through pins by companies. There five different types of rich pins. They include recipe pins, article pins, place pins and movie pins. The rich pins help are convenient in marketing as they allow one to bring loaded information about a brand.

Pinterest lens

Pinterest lens is a feature that allows the users to have control over their searches. By using the camera on their phones they shoot what they are looking for and the Pinterest will gather for them all the related items. This is important in marketing for it helps the consumers get what they are looking for without necessarily giving a description or using keyword. If a consumer wants product this the most precise way of getting it just using the phone thus making the marketer’s work easier.

Boards

Boards are a collection of pins dedicated to a theme such as quotation or travel. This is an important feature in marketing as the businesses can focus on their brand comprehensively. Incorporated in this are the board widget and group boards that further simplifies marketing. The board widget allows the user to view other boards just by clicking on the widget.

Pin ollective

Pin collective is a feature in Pinterest that help the brand to get what they require to produce content.it makes sure that a creative environment is created and maintained in the platform.

Taste graphs

Taste graph is feature that allows the investors to view how much pinners interact or search to find out more about their interests and tastes. This is an important feature to forecast trends and connect the businesses to their audience based on the audience tastes. It therefore makes it easy for businesses to market as they will focus on the right audience.

Promoted videos

This is a feature that helps the investor to bring the brand to life. It creates a user-friendly experience with the pinners thus inspiring them more to interact with the brand. Using this feature makes you unique to other businesses for most are stuck with images due to the nature of Pinterest.

Pincodes

Pincodes a feature that drives offline interaction online. Store or printed stories are displayed and the pinners can scan the codes to find pins related to the display. These codes are linked to boards or profiles to boost engagement on a brand in the account. This helps to market the brand as the interactions are kept within the displayed brand’s information.

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