2023-24

Workshop on "Skills in Sales and Marketing" - Y4D on 6th Feb 2024 

Roles within sales and marketing are changing, demanding higher level skills rather than new ones. Retaining marketing and sales people with these skills is critical, since effective sales and marketing is a major lever for competitiveness. As employers recognise the need to develop a marketing culture within organisations, customer service and selling skills are becoming a requirement for many employees, not only for those in sales and marketing but for new people entering in this field too so department organised 1 Day Workshop on " Skills in Sales and Marketing ".

Training Programme -Empowerment of Youth through Entrepreneurship Development and Mentorship by Rajiv Gandhi National Institute of Youth Development ( Ministry of Youth Affairs and Sports, Government of India) and National Institute for Micro, Small and Medium Enterprise ( Organization of Ministry of MSME, Govt of India) from 27th Feb to 29 th Feb, 2024

The objective of the  training programme is to motivate youth from different sections of society and persons to consider self-employment or entrepreneurship as a career option. The ultimate objective is to promote new enterprises, ensure capacity building of existing MSMEs and float an entrepreneurial culture in the country. Activities have been undertaken by Rajiv Gandhi National Institute of Youth Development ( Ministry of Youth Affairs and Sports, Government of India) and National Institute for Micro, Small and Medium Enterprise ( Organization of Ministry of MSME, Govt of India . The initiative comprised of following modules:

Business Modelling, Marketing Concepts, Fundamentals of Accountancy and Working Capital, Government policies for MSME

There were 39 students who were selected for training which increased awareness among the participants about prospects of entrepreneurship, procedures of creating new enterprises and different government schemes, funding opportunities etc. The youths and prospective entrepreneurs get motivated to set up micro-enterprises in traditional/non-traditional domains.

They trained participants about entrepreneurship in general and procedures of starting an enterprise in particular. They also understand different government schemes, funding opportunities, entrepreneurial risks and returns. Participants develop the motivation to start new enterprises. Having attended the programme, the participants have a clear and executable business plan so much so that they are able to immediately undertake measures for launching their enterprises.

Training Programme enhanced awareness and knowledge of participants about various entrepreneurial aspects and skill domains and policies and schemes of the Government, funding opportunities, calculated risks, Business opportunities, Business Plan Preparation and related areas. . The programme also aimed at  imbibing learning on new skills and  trades. So, this programme ensures that the participants use their entrepreneurial as well as technical skills to set up sustainable enterprises.

These programmes are conducted with the support of Rajiv Gandhi National Institute of Youth Development ( Ministry of Youth Affairs and Sports, Government of India) 

National Institute for Micro, Small and Medium Enterprise ( Organization of Ministry of MSME) Govt of India