At de LOOKS, we take pride in being a certified Zeiss Expert Store — the first in Upper Assam. This certification reflects our commitment to providing world-class lenses, advanced eye care, and precise vision solutions using trusted Zeiss technology. Experience superior clarity, comfort, and quality with every pair of eyewear.
At de LOOKS, we take pride in being a Certified Myopia Clinic in partnership with Essilor. This certification reflects our commitment to advanced myopia management and providing trusted vision care for children and adults. With world-class technology and expert consultation, we help protect and preserve your vision for a clearer future.
de LOOKS was established in 1990 with its first outlet at Amolapatty Rail Gate, Dibrugarh, and has grown into one of the most trusted names in eye care and eyewear in Upper Assam. Today, de LOOKS has three outlets—Thana Chariali (main branch), Amolapatty, and Jail Road, Jorhat—with a fourth coming up in Chowkidinghee by 2026. Owned by Rheetwick Bharadwaj, an entrepreneur who also owns Fusion Asiana and MFC, de LOOKS combines quality service with style. The clinic is led by Mamoni Baruah, a senior eye specialist with 35+ years of experience and former HOD at Assam Medical College. With 2000+ frame varieties from top brands like Ray-Ban, Oakley, Tommy Hilfiger, Calvin Klein, Nike, Ferrari, and more, de LOOKS continues to offer expert eye care and premium eyewear in the heart of Dibrugarh.
Top international BRANDS at great price
Discover an exclusive collection of top international eyewear brands at de LOOKS — including Ray-Ban, Oakley, Prada, Burberry, Vogue, IDEE, Police, Guess, Ana Hickmann, Fila, Calvin Klein, Tommy Hilfiger, Nike, Scott, Velocity, Skechers and more.✨ Stylish designs, trusted quality, and great prices — all under one roof.
RayBan
Tommy Hilfiger
Calvin Klein
VOGUE
GUESS
FILA
Ferrari eyewear
NIKE
At de LOOKS, we offer 2000+ frame varieties to suit every face, style, and budget — starting from just ₹390 and going up to premium designer collections. As a Certified Zeiss Expert Store, we ensure the highest quality in vision and eyewear.👩⚕️ Doctor Consultation: 11:30 AM onwards, Monday to Saturday.
✨ Offers:
• FREE Blue Cut Single Vision Lenses with every frame above ₹1000.
• Progressive lenses for 40+ customers starting at ₹999.
• Blue Cut Progressive lenses starting at ₹1590.
Your perfect pair of frames awaits you at de LOOKS — where quality meets style.
Our flagship outlet located at Thana Chariali, Mancotta Road — the heart of Dibrugarh. Known for premium eyewear collections, advanced eye checkup facilities, and trusted service
The very first de LOOKS outlet, established in 1990 at Amolapatty Rail Gate. A legacy store that began our journey in eye care and eyewear.
Our third outlet at Jail Road, Jorhat — bringing the de LOOKS experience to more customers with modern design, top brands, and expert eye consultation.