About Delma McConnell
About Delma McConnell
I build the systems behind strong content. My background in enterprise application support, database development, and marketing data operations taught me how to diagnose problems and make complex work easier to manage.
At Bluegreen Vacations, I moved from marketing data management into copywriting in 2015, then became Manager, Content Strategy in 2021. I wrote marketing copy and led magazine strategy for Power of Vacation, developing issue themes and coordinating editorial delivery for 225,000 owner families.
Following Hilton Grand Vacations’ acquisition of Bluegreen in 2024, I became Manager, Copy. In October 2025, I began leading its user-generated blog content program. I manage one direct report and led the team that grew the program from 5 to 20 active contributors.
Today, I combine editorial judgment with practical AI and workflow design. In 2026, I built an Airtable content system now used by three teams, helping them organize submissions, identify reusable content, and explore opportunities across email, social, and marketing offers.
Editorial leadership — Strategy, storytelling, editing, contributor development, and brand stewardship across print and digital channels.
Content operations — Scalable workflows, governance, taxonomy, reporting, and systems that create visibility from intake through publication.
Human-led AI — Built specialized AI agents and eliminated unnecessary editing steps, reducing time across the content cycle by 40% by August 2026 and eliminating two revision rounds while retaining human editorial oversight.
Systems thinking — A rare combination of editorial instinct and technical depth, grounded in database development and operations managing more than 5.2 million marketing leads annually.
Bachelor of Arts, Communications and Film
Rhode Island College
Oracle Database Certification Coursework
Florida Atlantic University
Marketing AI Institute — Piloting AI for Marketers
SmarterX — Piloting AI
AI for Everyone
HubSpot Content Marketing
Artificial Intelligence for Marketing
Responsible AI: Principles and Practical Applications
Oracle Database Administrator
Google AdWords
Delma worked within my marketing group for the past three years and proved to be a tremendous asset in that time. She is one of the most capable marketing / IT information professionals it has been my privilege to work with in a number of years. She possesses a unique ability to grasp complex project concepts / situations quickly and with full understanding of what needs to get done. She has a keen eye for detail and is always acquiring new business knowledge, application skills and a greater understanding of marketing data. Delma always goes the extra mile and was a constantly taking on additional responsibilities within the group to expand her experience and knowledge base. Delma is and would be a valuable asset to any company or organization and I would recommend her without reservation. — Dan M, Customer Experience, Marketing, Project Management, Data Analytics